EverPro - Paid Search Strategist

Sr Paid Search Strategist, Ever Commerce – REMOTE (US)

Ever Commerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its Ever Pro, Ever Health, and Ever Well brands specializing in Home, Health, and Wellness service industries, Ever Commerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications.

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We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here:

We are looking for a Paid Search Strategist to focus on our Ever Pro paid search advertising accounts and strategy. Our Paid Search Team is tasked with implementing leading edge digital marketing strategies, utilizing the latest technologies and ROI tracking tactics. Reporting to the Head of Paid Media, you’ll assist them by managing paid search campaigns, working with our Ever Pro marketing teams on growth strategy, and performing continual performance analysis.

You will help to advance strategy and execution of our paid media acquisition channels including paid search, directories, PPL, and more.

• Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis.
• Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels.
• Plan and execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis.
• Increase customer acquisition and engagement via paid digital marketing, including Google, Bing, You Tube, Capterra, Google Display Network, programmatic channels, etc.
• Create, launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies.
• Analyze SEM performance, making recommendations and executing optimizations.
• Assist in managing multiple advertising accounts.
• Create reports to measure campaign performance and show ROI of efforts.

• 2-4+ years of paid search experience in a B2B environment.
• Experience managing multiple paid advertising accounts.
• In-Depth hands-on Google Ads experience and exceptional working knowledge of current best practices.
• Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc.
• Exposure and some experience with B2B funnels; leads, MQLs, SALs, SQLs, Closed Won.
• Ability to clearly communicate complexity in a simple narrative based manner to stakeholders; context, performance, data abnormalities, strategy recommendations, etc.
• Excellent data analysis skills:
  Excel is your best friend!
• Preferred Experience
  • Experience in debugging funnel issues with Sales Teams.
  • Hands on experience with PMAX, Google Display Network, Microsoft Ads, website analytic tools, directories, and other SEM channels.
  • Understanding of how to utilize AI tools to ad test or improve day-to-day processes.
  • Experience with CRMs like Salesforce and utilizing CRM data within ad accounts to fuel automated bidding strategies.

The Ever Commerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones.
This role can be based anywhere in the United States or Canada
– if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

• Flexib…