Social Media Manager
Listed on 2025-12-31
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IT/Tech
Social Media Marketing, Digital Marketing
Overview
Travel Leaders Network (), as one of the largest sellers of luxury travel, cruises and tours in the industry, is a passionate community of travel professionals focused on mutual success. Representing approximately 5,700 travel agency locations across the United States and Canada, this Network uses the power of its parent company, Internova Travel Group, to assist millions of leisure and business travelers annually.
Travel agent members who belong to Travel Leaders Network have access to meaningful supplier partnerships, innovative technology that integrates with industry-leading marketing, exclusive value-added programs and member support and training that only a company with their size and strength can offer. Travel Leaders Network gives their members everything they need to grow as a Leader and inspire more people to travel better.
ResponsibilitiesAs a Social Media Manager at Travel Leaders Network – You will be responsible to oversee the day-to-day strategy, growth and development of a new social media program that allows us to create and post content on behalf of thousands of travel advisors and agencies. In addition, you will provide strategic growth and development for our consumer facing social media channels.
You will work very closely with a dedicated team of content creators providing direction, thought leadership, guidance, and support in order to drive desired results across all social media platforms. This role will influence and impact thousands of independent travel advisors and travel agencies across the US and Canada as well as impact our consumer facing social media strategy.
- Social Media Program Management – That Maximize program enrollment, onboarding, retention, and education for 2,500+ highly engaged members across the US and Canada by creating strong marketing strategies across a variety of B2B communication such as email, webinars, Facebook groups, Training, in-person events, etc.
- Application & Membership: Oversee all aspects of approval and onboarding
- Email Marketing: Craft email marketing strategy and communication
- Webinars & Meetings: Host meetings with internal and external partners
- Facebook Group: Oversee content, membership, engagement and strategy
- Training &
Education:
Create and execute education plans and strategies - Subject Matter Expert: Point of contact for training, support, sales, advisor memberships, internal staff, etc.. for all things program related
- Administrative Projects: Responsible for all aspects of program including maintenance, administration and execution of all projects with the support of internal teams
- Spot Trends, Drive Insights: Lead trendspotting and social listening to translate cultural insights into strategic opportunities that drive performance
- Own Performance & Optimization: Track performance, analyze data, recommend optimizations to enhance engagement and reach
- User Generated Content - Oversee all aspects of gathering UGC from Staff and Advisors including training on best practices, creating content strategies and more
- Original Content - Provide direction for all content creation travel across the team in collaboration with Creative and Social
- Champion Social Across Organization: Share insights, educate staff and advisors, be an advocate for social media’s strategic value and the team
- Experience with Facebook Ads Manager: Boosting Content, Analytics and Performance
- Understanding of Meta Business Manager: Page Set-Up and Maintenance
- UTM’s & Link Building: Creation, analytics and troubleshooting of link building and UTM’s
- Budgeting & Planning: Coordinate monthly campaign management
You’ve spent years working in social…
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