GTM Engineer

About Athennian

Athennian increases trust in business. Our products help legal, finance, and tax teams be transaction and audit-ready by organizing business entity and corporate structure information. Over a million business entities in almost every country are managed on Athennian to automate workflows for ownership, company secretarial, governance, tax, and compliance.

You own the execution engine for demand creation s role sits at the intersection of marketing, sales development, and revenue operations, and reports directly to the Chief Growth Officer. You’ll work closely with Sales (AEs), Rev Ops, and Marketing to design and deliver coordinated commercial motions.

In this position, you will build and run AI-assisted ABM campaigns, orchestrate multi-touch outreach sequences using modern automation platforms, and directly engage high-value accounts when strategic timing calls for it. This is not a pure SDR role, a pure marketer role, or a pure Rev Ops role—it’s a hybrid function that blends all three into a single, commercially accountable engine for growth.

• Design and execute account-based campaigns targeting the Top 300 named accounts
• Build multi-channel sequences (email, Linked In, intent signals) using platforms like Instantly.ai, Unifygtm, Apollo, or Clay
• Deploy AI agents to simulate personalized SDR outreach at scale
• Track engaged accounts, MQL→SQL conversion rates, and pipeline contribution by campaign

• Partner with Rev Ops to refine targeting rules, firmographic filters, and campaign performance analytics
• High familiarity and comfort with automation stack: CRM hygiene, lead scoring, lifecycle stage progression, data enrichment workflows
• Run integrate campaigns using tools like Hub Spot, Instantly.ai, Nooks, Clay and intent data providers
• Build dashboards and reporting for account engagement, reply rates, and SQL creation

• Conduct strategic outbound calling campaigns via Nooks or similar dialer platforms
• Qualify inbound leads and event-sourced opportunities when AE capacity is constrained
• Test messaging, conduct account research, and provide feedback loops to AEs on account fit and meeting quality

• 2–4 years in growth marketing, SDR, or Rev Ops roles (ideally a mix)
• Hands‑on experience with marketing automation platforms (Hub Spot) and outbound tools (Instantly, Lemlist, Outreach, Salesloft)
• Proficiency with Clay for data enrichment, lead research, and account intelligence workflows
• Proven ability to build and optimize email sequences, A/B test messaging, and improve conversion rates
• Not afraid of the phone: you've done real outbound calling and know how to qualify enterprise buyers
• Comfortable working with CRM data, filters, and basic reporting to analyze performance
• Obsessed with metrics: you live in dashboards and can articulate what's working and what's not

• Experience in enterprise B2B SaaS selling to finance, legal, or compliance buyers
• Familiarity with AI-driven personalization tools or intent data platforms (6sense, Demandbase, Koala)
• Background in a high-growth startup where you wore multiple hats
• Understanding of ABM frameworks and account tiering strategies

• 20% increase in marketing-sourced SQLs
• 3:1 ROI on ABM program spend
• Positive AE feedback score (NPS 8/10 or higher)

We have embraced a distributed model of working to reach the best talent in the world. While some roles may require proximity to our Toronto, Calgary and Vancouver offices, roles based outside our office locations can be remote in Canada and the US. Please only apply if you are able to live and work full-time in the US and Canada.

Our company thrives in a fast-paced startup environment where every team member plays a critical role in driving success. We value ambitious, results-driven individuals who are not only proactive in identifying opportunities but are also committed to going the extra mile. In our culture, collaboration and initiative fuel our growth as we embrace new challenges, learn…