Senior Product Designer, Gamification

Sago Mini is an award-winning company devoted to play. With three subscription services and over 10 million monthly active users, Sago Mini creates apps that seed imagination, grow wonder, and bring thoughtful design to life for preschoolers and parents worldwide. Proudly Canadian, Sago Mini is a subsidiary of Spin Master, a leading global children’s entertainment company. Along with sister studios Toca Boca and Originator, Sago Mini is part of the Piknik bundle – a collection of the world’s best apps for kids in one subscription.

We are seeking an experienced and highly analytical Senior Product Designer to drive the optimization and evolution of our new mobile reading app, Superfonik (  ). This role is unique - it requires a designer who is deeply skilled in user experience principles, possesses a strong product growth mindset , and has a proven track record with experimentation, and data analysis to improve a gamified product.

This is a one-year contract position.

This role is remote, and requires the successful candidate to attend virtual meetings and collaborate with the team in the Eastern Standard Time zone.

• Have a passion for design:
  You love creating playful, interactive, and intuitive experiences with a strong visual design sensibility. Your attention to detail turns good experiences into great ones.
• Love optimization:
  Can work from an existing design and suggest improvements and new ways of approaching problems
• Are user-centric:
  You’re empathetic and deeply committed to understanding your users, ensuring that every experience is designed with them in mind.
• Own your work:
  You take pride in ownership, bringing a proactive and solution-oriented approach to every project.
• Collaborate effortlessly:
  You work well in a team, valuing collaboration, shared creativity, and collective success.
• Tell compelling stories:
  You craft your presentations with storytelling at the core, engaging and inspiring your audience.

• Data‑Informed Design:
  Be the primary partner and collaborator with the Product Manager, working with them to analyze user behaviour data (e.g., usage patterns, drop‑off points, feature engagement, A/B test results) to identify core UX/UI bottlenecks and opportunities for improvement. You will also advise on how and when we test (e.g., drafting testing plans, qualitative play testing, virtual testing).

• Gamification Strategy:
  Design, refine, and optimize the overarching meta‑game and incentive structures within the app. This includes points systems, achievement badges, progress visualization, and parent sharing mechanics to maximize user engagement and habit formation.

• UX Optimization & Testing:
  Take ownership of the existing product framework to propose, design, and rapidly iterate on UX/UI improvements. Set up and run rigorous A/B and multivariate tests to validate hypotheses and measure the impact of design changes on key metrics like DAU (Daily Active Users), session length, and retention.

• Feature Prototyping:
  Propose, scope, and design new product features grounded in user needs and business goals, specifically targeting increases in usage frequency and long‑term engagement with the reading app.

• Cross‑Functional
  
  Collaboration:
  
  Work closely with Product Management, Engineering, and Data teams to ensure designs are technically feasible, aligned with product strategy, and accurately implemented and tracked.

• 7+ years of professional experience in UX/UI design, preferably for a mobile application or platform with high user volume.
• 2+ years of direct experience integrating gamification principles into consumer‑facing products.
• Expert‑level ability to interpret and translate quantitative and qualitative user data into actionable design strategies. Experience with tools like Mixpanel, or similar.
• Proven ability to design for and manage A/B and multivariate testing programs for core product features.
• Proficiency with modern design and prototyping tools (e.g., Figma, Sketch, Adobe XD).
• Comfortable using a mix of internal and third‑party AI tools at every step of your creative process

• Experie…