Product Marketing Manager, Business

Your career is an investment that grows over time!

Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing, opaque and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company in Canada, with over 3+ million users who trust us with more than $100 billion in assets.

Our teams ship often and make an impact with groundbreaking ideas. We're looking for talented people who keep it simple and value collaboration and humility as we continue to create inclusive and high-performing teams where people can be inspired to do their best work.

Our Wealthsimple for Business platform helps Canadian businesses invest in their employees and in their companies. We offer employers modern, digital-first group savings plans (think Group RRSPs, etc.) for employees as well as offering business owners the ability to grow their business capital through self-directed and managed investing. We are working with thousands of businesses across Canada of all sizes and industries, and we’re very excited with the next phase of growth for this area.

• Support larger Go-To-Market initiatives: ensuring that any launch or campaign runs smoothly by managing the executional details with multiple stakeholders (i.e. creative & channel partners).
• Act as an AI-native marketer through the use of tools and platforms that automate key workflows and speed up time to quality delivery.
• Lead smaller growth initiatives: form the launch strategy for your own campaigns, shape positioning and go-to-market plans, lead execution across all teams and touchpoints.
• Drive client insights: develop and execute client research initiatives, and dive into our internal data to find patterns and growth opportunities, and then champion those learnings across relevant teams to drive action.
• Develop a deeper understanding of the market: perform regular market and competitors scans to learn more about the ecosystem we operate in
• Stay on top of emerging trends: follow discussion topics in total rewards and small business finance, proactively identifying new opportunities and thought leadership content.

• 3-5+ years of B2B marketing experience in a high growth technology company
• Experience targeting Human Resources, Total Rewards, and/or business owners with a financial product or service
• Using customer and data insights guide your decisions and strategy
• Explicit examples using AI to boost productivity and work outcomes
• Experience managing interdepartmental relationships, ensuring that all stakeholders are working with the right information, that their questions are answered quickly, and that everyone is jointly delivering on plans on time and in a coordinated fashion
• Demonstrated track record of developing go-to-market plans, helping to shape positioning, and working to bring that positioning from theoretical (in a doc) to practical (on a surface)
• Experience analyzing campaign results to assess impact and incrementality, as well as make recommendations as to how these results should shape future actions
• Detail orientation ensuring that all marketing materials produced (by yourself and by others) are accurate and aligned with the overall positioning of the product or feature (no typos!)
• Ability to thrive in a fast-paced environment with a bias towards action and absolute ownership
• Drive to seek out growth opportunities for the business, for your discipline, and for yourself
• An optimistic and growth mindset, defaulting to finding a positive outcome or solving a problem
• French-language experience is a nice bonus

Competitive salary with top-tier health benefits and life insurance

Retirement savings matching plan using Wealthsimple for Business

20 vacation days per year and unlimited sick and mental health days

Up to $1,500 per year towards wellness and professional development budgets respectively

90 days away program:
Employees can work internationally in eligible countries for up to 90 days per calendar year

A wide…