Lifecycle Marketing Manager

About Alpha Sense

The world’s most sophisticated companies rely on Alpha Sense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, Alpha Sense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.

The acquisition of Tegus by Alpha Sense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI‑driven market intelligence. Together, Alpha Sense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500.

Founded in 2011, Alpha Sense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

Alpha Sense is a market intelligence platform that helps leading institutional investors, corporations, and consultancies make better decisions. We are looking for a highly motivated and detail‑oriented Lifecycle
Manager to join our growing team.

We’re seeking a Lifecycle
Manager with experience in lifecycle journey mapping and marketing strategies, strong writing skills, stakeholder management, and an analytical mindset. You will play a pivotal role in executing strategies that enhance customer activation, adoption, and retention through lifecycle marketing. This position involves collaborating cross‑functionally and requires a deep understanding of and experience with customer journey mapping, segmentation, personalization, email marketing, and digital reporting and analytics.

You will also be a technologist with a strong understanding of data workflows and marketing tech stacks.

• Minimum of 5+ years of experience in customer marketing with a demonstrated track record of successfully planning and executing trial nurtures in the B2B SaaS industry.
• Experience in conducting customer journey mapping initiatives in partnership with customer success, sales, marketing, and product teams.
• Experience in marketing automation strategies, including email drip and data‑driven trigger campaigns, audience segmentation, personalization, A/B testing, and optimizing email deliverability.
• Experience with marketing automation platforms (e.g., Marketo, Outreach), chat and in‑product systems (e.g. Chameleon and Qualified), CRM systems (e.g., Salesforce), and Customer Success systems (e.g., Catalyst).
• Strong data analytics skills, enabling you to extract insights from customer data and assess program ROI to inform lifecycle marketing decisions. Familiarity with Tableau is preferred.
• Ability to collaborate closely with product management teams to understand product roadmaps, features, and updates to support feature awareness programming and coordinate with lifecycle leads to integrate in always on‑strategy Excellent project management skills.
• Excellent verbal and written communication skills, with strong stakeholder management and the ability to collaborate effectively across digitally distributed teams.
• Passion for results, measurement, and optimization to continuously drive ROI.
• Collaborative team player, willing to go the extra mile to help other team members excel.
• Experienced in lifecycle journey mapping and marketing strategies, strong writing skills, stakeholder management, and an analytical mindset.
• Technologist with a strong understanding of data workflows and marketing tech stacks.

• Manage special nurtures like Trial conversion nurtures and programs like our MBA student trial and Enterprise Journey Programs
• Curate and distribute customer‑facing newsletters.
• Coordinate with stage owners to incorporate key messaging in lifecycle campaigns and programs to engage customers across lifecycle stages, including targeted email marketing campaigns, automation workflows,…