Marketing Strategy Contractor

Company Description

Her Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem with a portfolio of the largest college media brands and creator communities. Our media brands -- Her Campus, Spoon University, College Fashionista, and Generation Hired -- reach an audience of over 8.5MM, and our communities including Campus Trendsetters and the Influence Her Collective count more than 100,000 influencers and student ambassadors at 2,300 colleges in our global network.

Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip college women and Gen Z to realize their dreams as individuals and for society.

We help brands build relevancy with the next generation through our trusted college media brands and hyper-engaged communities. We provide a reimagined approach to growth audience and future ready brands for the next generation of consumers with a cohesive,
The world’s leading brands trust HCM as their 360‑degree Gen Z marketing partner, and HCM has powered state‑of‑the‑art, award‑winning college marketing programs for blue‑chip clients including Walmart, Unilever, Estée Lauder, CVS, Sephora, L’Oréal, Uber, e.l.f. Cosmetics, and many more.

Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small (~100 employees) but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at !

• Own ideation and creation of custom integrated marketing proposals from brainstorming and conception to final product, generating innovative, insight‑driven proposals for brands looking to connect with Gen Z and college audiences.
• Collaborate with Sales, Planning, Branded, Community, Design, Integrated Marketing, and other internal stakeholders throughout the entirety of the proposal process to address feedback, answer questions, and provide strategic recommendations.
• Collaborate with Integrated Marketing Activation team to prep and execute the pre‑to‑post transition for each campaign to ensure continuity and success.
• Help create custom mockups, sales enablement materials, and other visual materials as needed.
• Assist AVP Integrated Marketing Strategy with special projects as needed.

• 3+ years of experience in marketing strategy, preferably in advertising, publishing, marketing agency, or similar industry.
• Bachelor’s degree in marketing, business, or related field.
• Strong creativity and ability to think outside the box, with excellent verbal and written communication skills.
• Preferred strong presentation skills and storytelling, especially in Google Slides and PowerPoint.
• Exceptional organization and time‑management skills and ability to work independently.
• Proactive and collaborative work style well suited for a nimble environment.
• Quick learner, self‑starter, team‑oriented and able to work with different personalities and professional styles.

• Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills, experience, and other factors.