Field Marketing Specialist, North America

Employer Industry: Technology Market Research

• Salary range between $70,000 - $90,000, inclusive of base salary and commission
• Opportunity for career advancement within a respected global technology firm
• Collaborative and innovative work culture that fosters entrepreneurial spirit
• Recognition as the Analyst Firm of the Year for five consecutive years
• Engage in impactful marketing strategies that drive real business results
• Hands‑on experience with leading marketing tools like 6sense and Salesforce

• Build and execute account‑based marketing (ABM) and field marketing programs that align with commercial goals
• Launch integrated digital and multi‑channel campaigns, including paid media, email, events, and content marketing
• Collaborate with various teams to align campaign strategies and execution across channels
• Utilize tools like 6sense and Salesforce to activate programs and measure performance
• Analyze engagement, pipeline impact, and ROI to recommend optimizations for future campaigns

• 3–5 years of experience in B2B field marketing, demand generation, or ABM
• Proven experience in executing integrated digital campaigns
• Hands‑on experience with 6sense is required
• Strong project management, collaboration, and communication skills
• Data‑driven mindset with the ability to interpret insights and act on them

• Familiarity with Salesforce and marketing automation platforms
• Experience in analyzing and reporting on campaign performance metrics
• Knowledge of current industry trends and best practices in ABM
• Ability to work independently while managing multiple campaigns

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