Brand & Community Lead, Pressable

About the Role

This fully remote role is about building brand love and recognition. You’ll own the Pressable brand voice, identity, and narrative across every channel, making sure everything we publish, sponsor, and share feels unmistakably “Pressable.”

You’ll drive awareness, engagement, and advocacy through creative content, community partnerships, and brand activations. That includes our social channels, sponsor ships, affiliate and influencer programs, and Word Press community presence—as well as hero content and storytelling that elevate how people perceive our brand.

You’ll collaborate closely with Product Marketing, Demand Gen, and Growth to ensure our brand shows up with consistency and intent. You’ll bring new ideas for how to expand our presence through events, content formats, channels, and partnerships.

This is a high-visibility, cross‑functional role for someone who’s equal parts creative and strategic, with the confidence to steward a brand and the curiosity to experiment with new ways of building awareness.

• Brand Strategy & Identity
  • Own and evolve Pressable’s brand voice, tone, and visual expression across all touchpoints.
  • Ensure consistency and quality across messaging, creative, and customer communications.
  • Lead brand storytelling that differentiates Pressable and deepens trust with our audiences.
• Content & Storytelling
  • Oversee creation of hero brand content and customer stories.
  • Partner with agencies and freelancers to produce content that elevates our brand and community.
  • Use AI tools to accelerate production, repurpose assets, and maintain editorial consistency.
  • Support launches and campaigns with compelling creative and storytelling assets.
• Community & Advocacy
  • Own Pressable’s social media presence and grow engagement across all channels.
  • Lead our involvement in the Word Press community, including events, sponsor ships, and collaborations.
  • Support and grow our affiliate and influencer programs with new toolkits and campaigns.
  • Develop advocate and ambassador initiatives to turn customers and partners into storytellers.
• Brand Activations & Events
  • Oversee our brand presence at conferences, Word Camps, and sponsor ships.
  • Create event content, experiences, and campaigns that extend reach before and after each event.
  • Collaborate cross‑functionally to ensure consistent messaging and creative execution.
• Measurement & Optimization
  • Define and track brand KPIs (awareness, engagement, reach, share of voice, sentiment).
  • Evaluate ROI of sponsor ships, activations, and campaigns—and refine for impact.
  • Partner with Product Marketing, Demand Gen, and Growth to align brand efforts to business goals.

• Have 5–7+ years in brand, content, or community marketing—ideally in B2B SaaS and/or the Word Press community.
• Have owned a brand’s voice and enjoyed translating it across diverse formats and channels.
• Are as comfortable leading creative direction as you are managing execution.
• Have experience building awareness through social, partnerships, and community involvement.
• Understand how to measure brand health and connect awareness to engagement and growth.
• Thrive in fast‑moving environments and know how to create leverage through AI and automation.
• Know how to deploy and orchestrate AI agents to extend your reach, automate routine work, and scale creative output.

• Experience working with agencies, developers, or Word Press professionals.
• Familiarity with the Word Press community and events like Word Camps.
• Background in creative direction or storytelling.
• Experience scaling affiliate or influencer programs.
• Comfortable using AI tools for creative ideation, editing, or workflow automation.

• Refresh Pressable’s brand guidelines (voice, tone, and visuals).
• Relaunch our social media strategy and content cadence.
• Audit and strengthen our Word Press community presence and sponsor ships.
• Explore new affiliate and ambassador toolkits to amplify reach.
• Oversee development of new hero content, including brand videos, customer stories, and partner narratives.

You’ll have the opportunity to shape the future of a growing product with real impact.…