Product Marketing Manager

About Alpha Sense

The world’s most sophisticated companies rely on Alpha Sense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, Alpha Sense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.

The acquisition of Tegus by Alpha Sense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, Alpha Sense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500.

Founded in 2011, Alpha Sense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

As a Product Marketing Manager at Alpha Sense, you will play a key role in building and driving our go-to-market positioning and strategy for our Expert Insights offering. Expert Insights is our proprietary content offering within Alpha Sense, inclusive of our expert transcript library, directed content, and expert call services.

You’ll be instrumental in crafting product messaging, developing impactful go-to-market strategies, and delivering value that drives pipeline growth, trial conversion, retention, and adoption for our users. This role offers an opportunity to work cross-functionally with product, sales, and marketing teams to bring to life strategies that drive business impact and growth.

The ideal candidate brings a strategic, growth-oriented mindset, with expertise in growth tactics and product-led growth initiatives. They should have the ability to lead, influence, and unify cross-functional teams around common goals. While a background in financial services or corporate is a plus, we value experience across diverse B2B content landscapes and are open to candidates from various industry backgrounds. We’re looking for a passionate product marketer with experience shaping product marketing strategies that inspire and resonate with customers.

The PMM will be a member of the product marketing organization within the marketing organization at Alpha Sense and report into the Sr. Manager, Product Marketing.

• Experience
  : 3-5 years in product marketing, ideally within a high-growth SaaS environment.
• Cross-Functional Leadership
  :
  Demonstrated ability to lead, influence, and align cross-functional teams toward strategic goals.
• Strategic Mindset
  :
  Strong ability to articulate product/market value propositions and contribute to product strategy.
• Customer-Centric
  :
  Strong track record of leveraging customer insights to inform messaging, product development, and campaign strategies.
• Product Launch Experience
  :
  Proven experience in successfully bringing products to market.
• Growth Tactics & PLG Expertise
  :
  Well-versed in growth tactics and product-led growth strategies, with a proven track record of implementing successful initiatives.
• Communication Skills
  :
  Excellent verbal and written communication skills, with a knack for translating complex concepts into clear, compelling messaging.
• Analytical Skills
  :
  Ability to synthesize data into actionable insights and recommendations for continuous optimization.
• Industry Background
  :
  Background in financial services or corporate content a plus, with a general acumen for financial content and industry research.
• This role is perfect for a strategic product marketer who thrives in collaborative, dynamic environments and is excited about impacting Alpha Sense’s growth journey.

Experience in marketing products with a service component is a plus

• Voice of the Customer
  :
  Monitor and analyze customer feedback, bringing insights to influence product roadmap, messaging, and go-to-market strategies.
• Market and Competitive Analysis
  :
  Continuously…