Manager, NA DTC Merchandising - HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Manager, DTC Merchandising - HOKA

Reports to: Sr. Manager, DTC Merchandising NA– HOKA

Location: US (Remote)

Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.

The Manager, NA DTC Merchandising - HOKA is responsible for supporting the sales, receipt, margin, and style-color count targets seasonally, accounting for brand strategies, sales history, and trends for HOKA’s DTC channels. This role involves working closely with planning counterparts, developing and executing merchandise strategies, and ensuring the US market delivers innovative products with flawless execution. The role requires collaboration with cross-functional teams to align product strategies and assortments, measure performance, and adjust plans as necessary.

We celebrate diversity
—of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

• Support the sales, receipt, margin, and style-color count targets seasonally.
• Develop and execute the merchandise strategy for HOKA’s DTC channels.
• Work with the Senior Manager of NA DTC Merchandising on future product needs via the Commercial Input process.
• Collaborate with Wholesale Merchandising category team to provide a cohesive marketplace perspective.
• Work closely with DTC Planning to measure actuals against plans and adjust as necessary.
• Develop and execute presentations during key milestone meetings.
• Partner with Planning, E-commerce, Retail, and Marketing teams to ensure pre-season forecasts reflect product initiatives and brand strategy.
• Support growth initiatives across category, price architecture, and gender classification.
• Execute the DTC specific GTM calendar, ensuring key deliverables are met seasonally.
• Travel to key local markets to establish relationships with Retail field teams and stay in touch with trends and consumers.
• Drive a deep understanding of the existing DTC customer and new consumers.
• Exemplify the highest standards for collaboration and teamwork within HOKA and across Deckers.
• Willing and able to travel 10-15% annually.

• At least 5 years of Merchandising, Buying, or related experience in a Footwear & Apparel brand.
• DTC-specific Merchandising and Planning experience in retail and e-commerce.
• Lifestyle experience preferred.
• Cross-functional experience with the ability to build a collaborative, supportive operating environment.
• Proficient in Excel data analytics and retail math.
• Strong planning, inventory management, and analytical skills.
• Proven ability to draw insights from data and present effectively to a variety of audiences.
• Highly organized with attention to detail.
• Self-motivated and confident with decision making.
• Proactive, solution-oriented mindset.
• Able to build processes and best practices.
• Able to build relationships through effective collaboration.

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the…