Sales Leader - PR, Dominican Rep., Trinidad & Tobago

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Responsible for driving market growth, commercial execution, and strategic development for the snacks category in Puerto Rico, Dominican Republic, and Trinidad & Tobago. The main objective of this role is to expand distribution, strengthen brand presence, stimulate consumer demand, and ensure flawless execution across all sales channels, including retail, supermarkets, wholesalers, convenience stores, and distributors.

Lead The Commercial Strategy And Manage Relationships With Key Clients In Puerto Rico, Dominican Rep. And Trinidad And Tobago, Mainly In The Auto-service Channel, Ensuring

• Achievement of sales targets
• Market expansion
• Strengthening of business relationships

• Develop and execute commercial strategies to increase sales, market share, and numeric and weighted distribution of the snack’s portfolio.
• Analyze market potential and create plans to penetrate new areas, segments, and retail accounts.
• Identify opportunities for innovation, assortment optimization, and growth across all channels.
• Build strong relationships with local distributors, retail chains, wholesalers, and key customers across the island.
• Coordinate strategies with marketing, logistics, trade marketing and finance teams to ensure effective execution
• Manage commercial agreements, negotiations, promotional plans, and joint business plans.
• Monitor distributor performance and support execution through regular field visits and follow-ups
• Oversee implementation of planograms, displays, pricing, and promotions to ensure optimal product visibility.
• Ensure product availability, proper rotation, and prevention of out-of-stocks.
• Conduct sales analysis, consumer trends evaluation, competitive assessments, and channel performance reviews.
• Develop demand forecasts and support quarterly and annual business planning.
• Prepare performance reports and present actionable recommendations to the commercial leadership team.

• Bachelor’s degree in Business Administration, Marketing, or a related field
• Minimum of 5 years’ experience in channel sales or key accounts, market development, or trade marketing, preferably in CPG companies.
• Strong leadership skills, negotiation, and effective communication skills
• Strong understanding of the Puerto Rico, Dominican Republic, Trinidad & Tobago market.
• Proficiency in CRM tools and data analysis
• Availability to travel frequently to Puerto Rico, Dominican Republic, Trinidad & Tobago
• Bilingual, Spanish - English

Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunities for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions.

Seniority level:
Mid-Senior level

Employment type:

Full-time

Job function:
Marketing, Public Relations, and Writing/Editing

Industries:
Food and Beverage Services