Associate Brand Manager

Associate Brand Manager – 10007

Barcel USA

Barcel USA takes pride in our people‑centric culture. We Value the Person is our core belief. In addition to competitive pay and comprehensive benefits, we are committed to providing a safe and inclusive work environment that appreciates all dimensions of diversity, promotes personal and professional development opportunities, and allows our associates to be their authentic selves.

• Business & Data Analysis – Conduct monthly business reviews by pulling syndicated data to support decision‑making; perform post‑launch analysis using KPIs such as velocity, ACV, and household penetration.
• Innovation & Product Development – Create briefs and stage‑gate documents; lead innovation initiatives; develop and align chronograms with stakeholders; collaborate with R&D, exports, manufacturing, logistics, supply/demand planning, procurement, and other business units; prepare consumer research briefs and oversee follow‑up activities; develop packaging briefs and work with agencies and design teams.
• Procurement & Finance – Work with procurement to obtain quotes and create RFQs; manage purchase orders, budget control, and vendor quotes.
• Sales & Marketing Support – Source and ship product samples to sales teams; create marketing launch plans and collaborate with sales to manage volumes and shipments.
• Trade Marketing & Promotions – Collaborate with trade marketing on POS materials and graphic approvals; manage coupons and campaign promotions, including legal approvals.
• Legal & Compliance – Work with legal on copy approvals and campaign promotions.

• Cross‑Functional Collaboration – Extensive interaction with internal teams (R&D, finance, sales, legal, procurement) and external partners (agencies, vendors).
• Project Leadership – Lead and coordinate multiple projects simultaneously from ideation to launch and post‑launch analysis.
• Operational Excellence – Attention to detail in systems setup, procurement, graphics approval, and budget management.
• Strategic Thinking – Balance of analytical skills (data review, KPI analysis) and creative input (communications, packaging, consumer research).
• Continuous Improvement – Ongoing updates and approvals to keep products and processes compliant and competitive.

• Must have a bachelor’s degree in Marketing, Business Administration or a similar field (MBA or advanced degree highly preferred).
• 3–5 years of marketing experience, ideally in a CPG company; experience in food, beverage, or health & wellness preferred.
• Proven success in product development and launching new products.
• Strategic and analytical thinker with strong business acumen and a bias for action.
• Experience working with syndicated data (IRI, Nielsen, etc.).
• Strong communication, presentation, and collaboration skills with the ability to influence internal and external stakeholders at all levels.
• Ability to manage multiple priorities with attention to detail.
• Strong project‑management skills and ability to multitask and meet tight deadlines in a fast‑paced environment.
• Ability to build and maintain strong internal and external relationships.
• Positive, proactive, “can‑do” attitude.
• Some domestic and international travel required.

Barcel USA LLC is an equal‑opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions.

Mid‑Senior level

Full‑time

Marketing and Sales

Food and Beverage Services