National Sales Trainer

Own the national sales training strategy, playbook, and training cadence across brands and regions

• Own the national sales training strategy, playbook, and training cadence across brands and regions
• Build repeatable training systems that improve ramp speed, performance consistency, and retention
• Align training priorities to sales KPIs, service capabilities, and operational expectations
• Continuously improve training content using field feedback, adoption data, and performance trends

New Hire Onboarding, Ramp, and Year-One Development

• Deliver onboarding for all new sales hires (virtual + primarily in-person)
• Manage a structured development path that includes required online training, testing, and graduation milestones:

Ramp Period (first ~90 days):
- Weekly online training modules with defined graduation requirements
- Testing/certification tied to process, tools, and selling skills
- Scorecards and manager reinforcement tools to ensure consistent execution

Post‑Ramp (months 4–12):
- Monthly online training modules focused on continued skill development, consistency, and tool adoption

Sales Process Training + Adoption Testing

• Train and reinforce the national sales process end‑to‑end, ensuring consistent execution across branches
• Build and maintain an ongoing testing and certification program to confirm adoption and reduce drift
• Audit and reinforce key behaviors including discovery, objection handling, closing, follow‑up standards, expectation‑setting, and operational handoff
• Deliver training segmented by service line and customer type to ensure salespeople can confidently sell the full‑service mix, including:
  • Lawn Care
  • Pest Control
  • Tree & Shrub
  • Decor / Holiday Lighting
  • Additional services and offerings as assigned
• Training includes:
  • Positioning and differentiation
  • Pricing and value messaging
  • Competitive talk tracks
  • Service expectation setting to reduce cancellations and improve retention

Sales Skills Training and Coaching

• Facilitate live and virtual skills training with real‑world practice (role play, scenario training, workshops)
• Develop and deliver training in key areas such as prospecting and lead conversion, pipeline management and follow‑up cadence, objection handling and closing, proposal development and longer‑cycle sales (commercial), relationship‑based selling and account retention (commercial)
• Provide managers with coaching materials and reinforcement tools
• Train and ensure correct usage of tools and systems including:
  • SIRO
  • Spiff
  • Sales Rabbit
  • Launch Pad (Commercial property measurement tool)
  • Salesforce and other sales systems as introduced
• Build job aids, reference guides, and reinforcement sessions to ensure adoption is measurable and consistent.

Field Coaching and Branch Support

• Travel to branches for ride‑alongs and in‑market coaching to reinforce training and execution standards
• Provide targeted support for onboarding waves, performance gaps, and rollout initiatives
• Partner with field leadership to ensure training translates into daily behaviors and results

Qualifications

• Proven experience training, coaching, or leading sales teams with measurable outcomes
• Strong command of sales process, performance coaching, and field execution standards
• Ability to train both Residential and Commercial selling motions
• Strong facilitation skills with the ability to build scalable training content
• Comfortable with tools, performance dashboards, and adoption tracking
• Willingness to travel frequently and operate from Dallas HQ when not in the field

Work Location & Travel

• Headquarters‑based role operating out of the SFC Dallas Headquarters when not in the field
• Essential travel required based on onboarding schedules, branch needs, and rollout priorities

Compensation Philosophy (Longevity + Performance)

• Compensation will include a performance component tied to the retention and performance outcomes of the salespeople trained, including metrics such as:
  • Rep retention at 90/180/365 days
  • Ramp milestone achievement and time‑to‑productivity
  • Performance lift in close rates, production per rep, and pipeline movement

This is a salaried, exempt position with a base pay range of $90,000–$110,000
, depending on experience, plus additional compensation incentives.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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