Digital Marketing & Loyalty Specialist

If you’re looking for a purpose and not just a job, join the Smoothie King team and turn your purpose into a fulfilling passion!

Whether it’s your first job or your next career move, this is a place where your voice matters, your growth is supported, and your work has real impact.

We are not just the original smoothie brand; we are on a mission to inspire people to live a healthy and active lifestyle, because we are a brand that truly cares. We care about our team, creating a positive, supportive place to work. We care about our guests, helping them live healthier, more active lives. And we care about our communities, blending goodness into everything we do.

With over 1,200 stores and counting, our success starts with our team! That’s why we focus on creating a workplace where people love to be; where teammates feel like family, and energy, fun, and positivity are part of the everyday culture.

Join us and become a part of our winning recipe:
Hire the best people, use the best ingredients, and blend with a purpose.

The Digital CRM & Loyalty Specialist is a guest-obsessed, hands-on role responsible for the daily execution and growth of Smoothie King’s digital and loyalty marketing programs, including Healthy Rewards. This role owns the technical build, programming, and AI- deployment of guest communications and offers in Braze and uses data to connect loyalty growth to AUV growth, comp sales, and profitability while growing digital sales and Net Promoter Scores (NPS).

• Own the daily programming and deployment of guest communications in Braze, including emails, push notifications, and in-app messages, on a tight, week-ahead production timeline.
• Provide hands-on technical support for offers and promotions, including building, testing, and QA of offers, links, and rewards across Braze, Punchh, Olo, and Nom Nom prior to launch.
• Use behavioral data, segmentation, predictive insights, and AI-enabled decisioning to improve personalization and determine the most relevant message, offer, product, channel, and timing for individual guests and audiences.
• Own digital and loyalty KPIs; use SQL to analyze performance, connect loyalty growth to AUV growth, comp sales, and profitability, and translate findings into clear, compelling data stories for leadership.
• Build and optimize guest lifecycle strategies across key stages including acquisition, onboarding, engagement, frequency building, at-risk, win-back, and loyalty recognition.
• Champion the guest experience across digital channels by monitoring NPS and guest feedback, and partner cross-functionally to resolve guest and field inquiries, including loyalty account updates, deletion requests, and database management: opening/closing stores, digital menu, users, etc.
• Collaborate with the Marketing Department and cross-functional partners to QA all content, rewards, and outbound communications to ensure accuracy, using Wrike and Formstack to manage requests and workflows.
• Report weekly on digital sales, loyalty, and NPS trends, and recommend optimizations that increase guest count, guest ticket, comp sales, and market share.
• Continuously identify repetitive or manual processes that can be simplified, automated, or improved through AI, platform capabilities, or better workflow design.
• Stay current with emerging digital marketing and loyalty technology; identify and apply best practices to continuously improve program performance.

• Proficiency in SQL to query, analyze, and validate guest, loyalty, and sales data.
• Strategic and analytical thinker with exceptional problem identification, critical thinking, and problem-solving skills.
• Strong data storytelling skills, with the ability to translate complex data into clear insights, recommendations,…