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Product Marketing Manager

Job in Coppell, Dallas County, Texas, 75019, USA
Listing for: FyrFly Venture Partners
Full Time position
Listed on 2025-12-06
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing
  • IT/Tech
    Digital Marketing
Job Description & How to Apply Below

Let’s Tango! Where Innovation Meets Impact.

At Tango Analytics, we’re all about helping businesses make smarter decisions through powerful technology, insightful data, and a whole lot of collaboration. Whether you're a creative thinker, a strategic planner, a tech wizard, or a customer champion, there's a place for you on our team. We believe work should be meaningful and fun — so if you're ready to make a difference while enjoying the journey, come join us and let's Tango!

We are looking for a Product Marketing Manager to join our dynamic and growing Marketing team.

About the Role

The Product Marketing Manager (PMM) will be the connective tissue between Product, Sales, and Marketing; turning complex technology and data-driven insights into clear, compelling stories that drive adoption, differentiation, and growth. The PMM will own go-to-market planning for specific product lines, enabling Sales through precise messaging, positioning, and enablement tools that translate Tango’s capabilities into customer value.

The PMM will join a Marketing team built on curiosity, clarity, and accountability — a team where creativity meets precision, and where marketing is recognized as a strategic growth partner. This role reports directly to the Head of Marketing and will collaborate closely with Product Management and Sales leadership.

Key Responsibilities
  • Own the go-to-market strategy for product releases, ensuring clarity, alignment, and adoption across teams.
  • Develop ICPs
    , positioning
    , messaging frameworks
    , and value propositions tailored to enterprise buyers.
  • Create and maintain sales enablement assets (presentations, playbooks, objection handling guides, one-pagers).
  • Partner with Sales and Demand Gen to translate product stories into effective campaigns and pipeline impact
    .
  • Collaborate with Product to integrate market intelligence and competitive insights into roadmap planning.
  • Produce case studies, customer narratives, and market content to reinforce credibility and differentiation.
  • Collaborate with Demand Generation to design and deliver interactive assets — including ROI calculators, self-guided demos, or test-feature experiences — that bring Tango’s product value to life and drive qualified leads through the funnel.
  • Track and communicate market trends and competitor moves to inform product and commercial strategy.
  • Mentor and collaborate with a growing Product Marketing team member to elevate executional excellence and consistency.
About You:

Experience & Qualifications
  • 5–8 years of experience in B2B Enterprise SaaS Product Marketing, ideally in Prop Tech, Real Estate, or ERP-like solutions.
  • Proven ability to simplify technical complexity into business value and customer impact.
  • Hands‑on experience in sales enablement, GTM execution, and product launches.
  • Excellent storytelling and written communication skills.
  • Strong analytical mindset, using data to refine messaging and performance.
  • Deep understanding of enterprise buyer journeys and long sales cycles.
  • Effective collaborator across Sales, Product, and Marketing functions.
Additional Attributes:
  • Naturally curious, pragmatic, and customer centric.
  • Balances analytical rigor with creative narrative building.
  • Clear communicator, confident presenting ideas to cross‑functional leaders.
  • Operates with humility, focus, and adaptability in a fast‑evolving structure – a builder who values progress over perfection.
  • Embraces ambiguity and thrives in a culture of learning, collaboration, and high standards.
  • Comfortable working across time zones and remote teams.
  • Capable of mentoring and lifting the quality bar for junior marketers.
What Success Looks Like:
  • Consistent, differentiated product narratives aligned with market needs across all touchpoints.
  • Sales team equipped and confident in positioning Tango’s products.
  • Strong product‑marketing–sales alignment and improved Sales confidence visible in pipeline growth and conversion metrics.
  • Clear market understanding feeding back into product strategy.
  • Recognition of Marketing as a strategic partner in go‑to‑market success.
What We Offer

We’re committed to creating an environment where you can thrive—professionally and personally. Our offerings…

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