Paid Media Manager

We are looking for an experienced and results-driven Digital Media Manager to develop and oversee the execution across all of our strategies including social media, design, and cross-channel digital programs. This is a hands on day-to-day role with a mix of implementing and executing our comprehensive media strategies. The manager is responsible for planning, optimization, execution, and measurement of all cross-channel digital marketing programs to support product, sales and brand awareness initiatives.

The Digital Media Manager is responsible for the execution of cross-channel digital marketing programs including paid social media, display, Google, and sponsored retailer ecommerce advertising.

• *
  * **** Digital Media:
  ** manage the marketing and advertising budget, set clear campaign objectives and KPIs, and monitor the performance of our digital marketing initiatives
• Content Management :
  
  Oversee the implementation of cross-channel content (social media and digital sites such as Meta, Tik Tok, and e-Commerce), support agency and account partners in implementation.
• Managing social media :
  
  Managing the brand’s social media team and building the influencer communities while ensuring brand consistency across platforms
• Analyzing performance :
  
  Monitoring and analyzing organic and paid key performance indicators (KPIs) like likes, link clicks, CPM, and other metrics
• Collaborating with influencers :
  
  Oversee influencer campaign project management and timelines, support Social Specialist with partnership negotiations and contract management.
• Communicating with stakeholders :
  
  Communicating with internal stakeholders and agency partners daily, recommending course of action for paid and organic efforts, and ensuring brand consistency across platforms
• Project Management : work with agency to ensure comprehensive strategies, key targets, key deliverables, and key executions are met for each campaign and always-on support.

What you can bring to the team is strong organization and proven project management skills with the ability to think strategically but work tactically with a small team in a dynamic environment. The ability to successfully operate on a wide range of topics and projects simultaneously. You should be highly organized, have strong attention to detail, and outstanding time management skills.

Great creativity, communication, and presentation skills are a must.

• Develop and support the implementation of comprehensive Digital Media strategies and campaigns that will drive Naterra growth and disrupt existing category leaders.
• Support the implementation of a comprehensive and agile social media and influencer strategy that aligns with company objectives and our brand identity.
• Manage Social Specialist and Content Creator to create dynamic social media and influencer calendar across all social channels that supports GTM key launches and stories.
• Ensure all influencer engagements, both paid and organic, meet Naterra and brand guidelines
• Monitor, evaluate, and report on the performance of campaigns to optimize results.
• Manage media investment budgets and allocate resources to ensure objectives are met.
• Identify best digital channels for optimal efficiency and ROI aligned to business and brand marketing goals.
• Collaborate with Marketing to develop and implement successful initiatives. Maintain close and proactive communication with Brand team for cohesive execution of initiatives.
• Collaborate daily with Associate Director of Digital Marketing to ensure multi-touchpoint executions are prioritized effectively.
• Develop relationships with third-party vendors to ensure quality of services and consistently keeping Naterra at the forefront of Digital Marketing.
• Stay abreast of changes in…