SEO Specialist

Location: On-Site in Coppell, TX

At Fonroche Lighting America, we are transforming the way outdoor spaces are illuminated with off-grid, solar-powered street lighting. As the industry leader in autonomous solar lighting, we provide municipalities, developers, and commercial facilities with a cost-effective, reliable, and sustainable alternative to traditional grid-connected lighting.

With our U.S. headquarters in Fort Worth, TX, and regional offices nationwide, we are rapidly expanding—offering a dynamic work environment where innovation meets impact.

We are seeking an experienced SEO Specialist to join our Marketing Team and lead the continued growth of our organic search presence. This role will focus on technical SEO, keyword strategy, content optimization, search intent, analytics, and organic performance.

Working alongside the Marketing Team, you will develop and execute SEO strategies that increase our visibility across traditional search engines while ensuring our website provides valuable, authoritative information to prospective customers. You will work across technical SEO, on-page optimization, content strategy, competitor research, and performance analytics to improve rankings, qualified organic traffic, and conversions.

As search continues to evolve, you will also stay informed on emerging AI-powered search experiences and incorporate relevant best practices into our broader organic search strategy.

• Develop and execute comprehensive SEO strategies aligned with company marketing and business goals.

• Conduct keyword research, competitor analysis, search-intent analysis, SERP analysis, and content-gap research.

• Identify opportunities to increase organic visibility for high-value commercial, municipal, industry, and product-related searches.

• Monitor keyword rankings, organic traffic, conversions, and overall search performance.

• Develop strategies to improve rankings, qualified traffic, engagement, and lead generation.

• Research emerging search trends and adjust SEO strategies accordingly.

• Conduct regular technical SEO audits and identify opportunities for improvement.

• Monitor and improve site architecture, crawlability, indexability, canonicalization, redirects, internal linking, and URL structure.

• Monitor Core Web Vitals, page speed, mobile usability, and overall website performance.

• Identify and troubleshoot technical issues affecting organic visibility.

• Implement and maintain structured data and Schema.org markup.

• Work with development and website resources to prioritize and resolve technical SEO issues.

• Support SEO requirements for website redesigns, migrations, new pages, and other website initiatives.

• Optimize existing website pages to improve rankings, relevance, and user experience.

• Develop SEO recommendations for landing pages, product pages, case studies, FAQs, blog articles, project pages, and educational resources.

• Create SEO-focused content briefs based on keyword research, customer questions, search intent, and competitive analysis.

• Optimize title tags, meta descriptions, headers, internal links, image attributes, URLs, and on-page content.

• Develop and maintain topic clusters to strengthen topical authority.

• Identify opportunities to improve existing content based on search performance and changing search intent.

• Ensure content is optimized for both search engines and human readers.

• Identify opportunities to strengthen website authority through high-quality backlinks, industry mentions, partnerships, and digital PR.

• Monitor backlink profiles and identify potentially harmful or low-quality links.

• Research competitor backlink…