Business Development Lead

Overview

Be among the first 25 applicants. Join Vusion Group as a People Business Partner / HR Management professional focused on building and managing the top of funnel lead generation and contribute to commercial growth in a fast-growing retail tech environment.

Vusion Group is a fast-growing retail tech company and a world leader in IoT and data technologies for commerce. Our mission is to help retailers and brands use digitalization to become more efficient, more intelligent, and more sustainable, enabling more positive commerce.

• Be a Change Agent to drive changes in sales behavior, top-of-funnel pipeline management, opportunity creation, and operational rigor.

• Lead Generation
• Research and identify potential clients through online platforms, databases, and industry events.
• Develop and execute targeted campaigns based on personas and customer priorities/pain points.
• Qualify leads based on predefined criteria (budget, authority, need, timeline).
• Maintain and update CRM with accurate lead data and activity logs.
• Collaborate with marketing to optimize messaging and targeting strategies.
• Engage with channel partners to maximize conversion in grocery and c-store spaces.
• Coordinate with sales to define and track the sample process and ensure proper messaging and branding.
• Streamline lead generation processes and ensure clear attribution of lead origin and messaging.

• Business Development
• Build and nurture relationships with prospects and strategic partners.
• Conduct discovery calls to understand client needs and pain points.
• Present company solutions and value propositions effectively.
• Coordinate with sales to transition qualified leads into opportunities.
• Identify upsell and cross-sell opportunities within existing accounts.

• Reporting & Strategy
• Provide weekly reports on pipeline health and growth opportunities.
• Offer insights to improve outreach tactics and sales enablement tools.
• Stay informed on industry trends, competitor activity, and market shifts.
• Monitor lead conversion metrics and campaign performance; maintain CRM records (Salesforce).

• Experience: 5+ years in sales enablement; 5+ years in sales or supporting sales roles.
• Skills: Proficiency in CRM platforms (e.g., Salesforce, Hub Spot); familiarity with lead gen tools (e.g., Linked In Sales Navigator, Zoom Info, Apollo).
• Abilities: Strong communication and interpersonal skills; strong presentation skills; ability to work independently and cross-functionally; data-driven mindset with attention to detail.
• Education: Bachelor’s or master’s degree or equivalent.

Vusion Group has an international presence in 19 countries with a globally distributed team.

• Generous paid time off (PTO): 35 days to enable work/life integration.
• Health & Wellness:
  Benefits eligibility from day one, plus retirement plans.
• Financial planning resources and retirement savings support.
• Family-First support and time for self-care.
• Hybrid work: two days from home, three days in office, with options to work remotely up to two weeks per year.
• Volunteer time off and community involvement support.
• Career growth: E-learning, workshops, and potential global mobility.
• Commuting benefits: up to $100/month.
• Philanthropy:
  Company matches donations up to $500/year.

All information will be kept confidential according to EEO guidelines.

Location:

Dallas, TX. Salary range: $–$.