Territory Sales Representative

Territory Sales Representative

Location:

Coppell, TX (On-Site) | Territory: TX or surrounding states Travel Required

At Fonroche Lighting America, we are transforming the way outdoor spaces are illuminated with off-grid, solar-powered street lighting. As the industry leader in autonomous solar lighting, we provide municipalities, developers, and commercial facilities with a cost-effective, reliable, and sustainable alternative to traditional grid-connected lighting.

With our U.S. headquarters in Fort Worth, TX, and regional offices nationwide, we are rapidly expanding—offering a dynamic work environment where innovation meets impact.

We operate with a strong set of core values:

• 🌎 Humility – We listen, learn, and grow together.
• ⚡ Dynamism – We thrive in a fast-paced, evolving industry.
• 🎯 Risk Taking – We innovate boldly to drive meaningful change.
• 💪 Commitment – We stand by our mission, customers, and team.
• 🤝 Community & Team Spirit – We achieve more when we work together.

As a Territory Sales Representative, you will drive growth across Texas developing direct relationships with municipalities and decision-makers responsible for street, park, trail, and parking lot lighting. This is more than a sales role—you will act as a trusted advisor, market developer, and relationship builder, helping cities transition to a brighter tomorrow.

Based in our Coppell, TX sales and engineering office, you will work closely with internal teams and technical staff to deliver Fonroche lighting solutions across municipalities. If you’re a dynamic business development leader who thrives on innovation, relationship-building, and driving industry change, this is the role for you!

• Identify & Develop Opportunities – Build and manage a pipeline of projects, closing deals that drive regional expansion.
• Market Expansion & Standardization – Lead municipal sales efforts, positioning Fonroche as the go-to solution for solar lighting adoption.
• Client & Relationship Management – Serve as the primary contact for municipalities, ensuring long-term engagement and repeat business.
• Go-to-Market Strategy – Explore new sales and market development strategies to accelerate growth.
• Product Expertise & Presentations – Become proficient in solar lighting principles and present the technical and cost-saving benefits to clients.
• CRM & Sales Reporting – Maintain accurate forecasting, reporting, and collaboration within CRM tools.
• Travel & On-Site Meetings – Regularly meet with municipal leaders in person to build strong, trust-based partnerships.

• B2B Sales Success – A proven track record in business development, consultative sales, or municipal sales.
• Industry Knowledge (Preferred) – Experience in public sector sales, lighting, infrastructure, or sustainable technology is a plus.
• Exceptional Communication Skills – Ability to engage, present, and negotiate with government officials, partners, and contractors.
• Strategic Thinking & Market Development – Ability to assess market trends and drive standardization efforts across regions.
• Tech-Savvy & Organized – Proficiency in CRM tools, email, and standard business systems for reporting and forecasting.
• Resilient & Goal-Oriented – A self-starter with strong listening and sales skills who thrives on achieving targets.
• Ability to Travel – Regular travel is required to meet with customers and develop the region effectively.
• On-Site Requirement – This role is based in our Coppell, TX office when not traveling for client meetings.

• 💰 Competitive Base Salary + Strong Commissions – Your earning potential grows with your success.
• 🎉 Great Team Culture – We foster an environment where team spirit thrives, and we celebrate wins together with regular team events.
• 🏥 Comprehensive Benefits Package – Includes Medical, Dental, and Vision coverage.
• 🌴 Generous PTO Policy – Because we believe in work-life balance and recharging.
• 🌟 Career Growth – We are looking for future leaders who want to grow with us.
• 🌎 Impactful Work – Help cities transition to sustainable, cost-effective lighting and make a difference in communities nationwide.

If you’re a driven sales professional ready to lead regional expansion efforts, build lasting relationships, and drive sustainable infrastructure innovation, we want to hear from you!