Analyst, Marketing Analytics

Job Description

Under the general direction of Director, Regional Marketing, this role will assist the Marketing Team with the overall management and execution of marketing and loyalty offers. The Analyst, Marketing Analytics will also assist with the implementation of corporate Marketing initiatives whilst adhering to all related internal policies and procedures.

• Uses SQL to prepare and maintain multiple customer mailing lists based on predetermined criteria; coordinates mailers in the offers system, assigns targeted players to the appropriate offer(s); creates bar codes, valid dates, offer descriptions, etc.
• Supports tracking and reporting of quantitative results for marketing campaigns to determine offer effectiveness and overall patron engagement (i.e. incremental revenue generation)
• Supports and assists GCE sites with the project management of Marketing/Promotional initiatives as needed
• Coordinates and supports the implementation of initiatives to ensure the management of effective marketing databases & the up to date and accurate data is shared
• Resolves customer account issues related to marketing programs such as Direct Marketing (DM) eligibility, tier scores, duplicate accounts or mail code discrepancies; may liaise with casino staff, customers or provincial regulator directly
• Develops and cultivates strong working relationships with all stakeholders. Liaises and communicates effectively with all appropriate operational departments.

• Post-secondary education in Marketing, Business Administration, or suitable communication of education and experience required.
• Highly proficient in SQL (i.e. 2+ years of experience)
• Computer proficiency in MS Office Suite, Excel, and Power BI.
• Previous experience in database and loyalty marketing is considered an asset.
• Ability to exceed internal and external customer expectations through timely, effective and service oriented communication.
• Excellent verbal, written and organizational skills.
• Dependable and reliable with a demonstrated commitment to excellence.
• Adherence to high standards, methods, and procedures.

GREAT ENTERTAINMENT. GREAT PEOPLE. GREAT INVESTMENT. GREAT CANADIAN.

Since our inception in 1982, Great Canadian has grown to be one of the largest and most dynamic gaming and entertainment companies in Canada. With 25 properties across Ontario, British Columbia, Nova Scotia, and New Brunswick, our facilities include over 16,000 slot machines, 575 table games, 71 dining amenities and over 500 hotel rooms. Working closely alongside our crown agency partners, our team of ~8,000 strive to offer the very best gaming, entertainment, dining, and hospitality experiences.

Our Vision is to be the leading gaming, entertainment, and hospitality company in our chosen markets by providing superior entertainment value and exceptional experiences.

Our Mission is to provide outstanding experiences to our guests, rewarding opportunities for our team, and superior value to our shareholders.

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
• We provide you with the tools and technology needed to delight your clients!
• You’ll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world.
• Freedom to Innovate: supports new and better ways to be successful.
• Be your Authentic Self: environment that values diversity as a source of strength.
• This isn’t your typical "corporate" job. We work hard and we have fun!

Great Canadian Entertainment is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Great Canadian Entertainment!