Marketing Specialist

Job Description

The Trade Marketing Specialist will support the implementation and execution of retail trade marketing strategies for Lottery. The role focuses on end-to-end development of creative assets, promotional activities, and operational plans in collaboration with Enterprise Marketing, Key Accounts, Field Sales, and Operations teams.

• Execute the Lottery trade marketing strategy in alignment with Key Account teams and internal stakeholders.
• Lead development of promotional creative assets, logistical plans, and in-trade activations.
• Act as liaison between creative resources, operations, channel, and Key Account teams.
• Coordinate execution of the Lotto Express retail strategy with Lottery Operations and Field Sales teams.
• Manage Key Account promotional capabilities (calendars, creative assets, spec sheets, etc.) and disseminate key info to stakeholders.
• Identify opportunities to optimize processes within Lottery Ops for seamless execution of promotions.
• Provide insights and recommendations to evolve tactics, improve results, and drive revenue growth.
• Stay current with retail industry trends and share best practices across the organization.

• University degree or diploma in business, marketing, or related discipline.
• 3+ years of recent, relevant experience in consumer trade marketing/customer marketing.
• Strong background in marketing, advertising, and branding with a focus on retail marketing.
• CPG experience considered an asset.
• Equivalent combinations of education and experience may be considered.

• In-depth knowledge of retail marketing principles and practices.
• Strong business acumen with analytical problem-solving skills.
• Creative and innovative mindset.
• Proven experience in agency management (advertising, media, experiential, merchandising).
• Excellent time management and ability to meet tight deadlines.
• Highly collaborative, with strong interpersonal, written, and verbal communication skills.
• Proficiency in MS Office Suite, Adobe, and web-based programs.
• Knowledge of BC’s gaming industry is an asset.

• Mid-Senior level

• Contract

• Marketing, Advertising, and Sales

• Government Administration