Performance Marketing Manager

Stack Adapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI‑powered Stack Adapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward‑thinking marketers choose Stack Adapt to orchestrate high‑impact campaigns across programmatic advertising and marketing channels.

Stack Adapt is looking for a Performance Marketing Manager to own and elevate our paid social programs across Linked In, Meta, and emerging platforms. This role drives full‑funnel growth through innovative channel strategy, hands‑on execution, creative leadership, and continuous optimization.

While paid social is the primary focus (80%), you’ll also provide support for paid search (Google Ads, Bing, You Tube) and programmatic (display, native, CTV, DOOH) as needed, collaborating closely with our Paid Search lead and gaining exposure to search best practices along the way. Search and programmatic experience is beneficial but not required.

The ideal candidate brings a blend of data‑driven rigor and creative intuition, excels in fast‑paced environments, and operates as a proactive, independent owner of their channel. This is an individual contributor role that reports directly to the Director of Digital Marketing.

• Own paid social strategy across Linked In, Meta, Tik Tok, and other emerging platforms.
• Translate GTM priorities, product messaging, and campaign briefs into channel‑specific plans.
• Build, launch, and optimize paid social campaigns end‑to‑end: audience segmentation, targeting, bidding, pacing, and testing.
• Lead creative direction for paid social, developing platform‑tailored creative frameworks and partnering with Brand & Content to shape concepts, hooks, and messaging.
• Use AI tools (ChatGPT, creative AI, automation platforms) to improve workflows, accelerate ideation, and optimize creative and targeting efficiency.
• Ensure platform hygiene, troubleshoot issues (tracking, UTMs, integrations), and maintain strong operational foundations.
• Serve as the primary owner of Stack Adapt’s paid social program, collaborating closely with our performance marketers to ensure unified planning, insights, and measurement across channels.
• Provide secondary support for paid search and programmatic channels as needed, gaining exposure to search best practices through cross‑training (experience a plus, willingness to learn required).

• Monitor daily and weekly performance to optimize targeting, placements, creative, and bidding strategies.
• Build and manage multi‑touch, full‑funnel campaign structures supporting awareness, engagement, retargeting, and pipeline acceleration.
• Apply attribution models effectively and contextualize social performance across the buyer journey.
• Develop hypotheses and execute testing roadmaps designed to improve efficiency, conversion rates, and pipeline impact.
• Identify new platform features, beta opportunities, and competitive trends to strengthen performance.

• Partner with Integrated Campaigns to align paid social activation with goals, timelines, and content plans.
• Work with Product Marketing to refine audience positioning, value propositions, and narrative angles.
• Collaborate with Brand & Creative on paid‑first storytelling, creative direction, and asset development.
• Align with Marketing Operations to ensure accurate tracking, scoring, routing, and CRM data flow (Hub Spot expertise preferred).
• Support international regions (EMEA, APAC) by advising on paid social best practices and adapting strategies as needed.

• Own paid social dashboards and reporting cadence across weekly, monthly, and quarterly intervals.
• Track KPIs across awareness, engagement, CPL, conversion rates, SQLs, and pipeline contribution.
• Deliver Q ‑style insights decks that communicate performance, learnings, and recommendations to leadership and cross‑functional teams.
• Monitor industry benchmarks and competitive activity to…