Chief Revenue Officer; University of Miami

Chief Revenue Officer (University of Miami)

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LEGENDS GLOBAL x UNIVERSITY OF MIAMI

The University of Miami and Legends Global began a formal marketing-partnership relationship in April 2021 and expanded that relationship into a comprehensive, first-of-its-kind arrangement covering nearly all Hurricane revenue streams in December 2023. The expanded deal places Legends in a central role driving revenue strategy and execution for UM athletics, creating a dedicated team led by the Chief Revenue Officer, Hurricanes Sales & Partnerships.

THE ROLE

The Chief Revenue Officer serves as the strategic and operational leader responsible for driving all revenue-generating activities for the University of Miami Athletics under the Legends Global partnership model. This individual will be a senior executive on the University’s leadership team, serving as a key advisor to the Director of Athletics, and will provide visionary leadership to maximize and diversify revenue streams, fostering strong relationships with stakeholders of the University.

The Chief Revenue Officer will report to key leaders at Legends Global and the University.

Essential Duties And Responsibilities

• Develop and execute an integrated commercial strategy across all athletics revenue-producing business verticals with the objective of increasing annual revenue

• Oversee the partnerships team assisting with sales identification, closing negotiations and activation efforts to grow high-level corporate relationships and sponsorship revenue

• Oversee ticketing, premium seating and hospitality programs including pricing and yield optimization

• Direct all merchandise efforts including product development, pricing strategies, management of inventory levels, and competitive positioning of merchandise

• Work with Athletic Department and campus leadership to add to and enhance revenue generating opportunities for the Legends Global team.

• Work with Canes Connection (the official NIL Collective of Miami Hurricane Athletics) to assist Hurricane athletes in cultivating and securing name, image and likeness opportunities

• Serve as a key senior advisor to the Director of Athletics on revenue generation, marketing, digital and fan engagement tactics to enhance brand value and audience growth

• Collaborate with University advancement to align fundraising and donor engagement initiatives

• Implement analytics-driven decision making across all revenue verticals to demonstrate returns on investment across ticketing, partnerships and marketing functions

• Moderate all budget management including profit-and-loss reporting and revenue forecasts to maintain EBITDA budget and provide clear, actionable financial insights to inform strategy and decision-making for the Athletics Department

• Recruit, develop and mentor a high-performing cross-functional commercial team

• Represent the University sports property, the University, and Legends Global in a professional manner

• Ensure all revenue-generating activities and operations comply with local, state, and federal laws, as well as all NCAA and conference rules and regulations

• Build strong understanding of all University and Legends Global business units and offerings in order to leverage new business areas, leads, and categories

• Other job-related duties as assigned

Supervisory Responsibilities

Carries out supervisory responsibilities in accordance with all Legends Global policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications

• Bachelor’s degree in Business Administration, Sports Management, Marketing, Communications, or a related field required

• 15+ years of senior-level experience in revenue generation, sponsorship sales, or marketing within collegiate athletics, professional sports, media, or a related industry

• Proven success overseeing complex, multi-line P&L or annual revenue portfolios exceeding $25 million

• Expertise in sponsorship negotiation, premium…