VP, Sales LATAM

This position is responsible for the general management of all activities in LATAM / Caribbean / Cruise Ships / Travel retail Americas region.

The Vice President will be responsible for driving revenue growth, maximizing Cash Operating Profit, and elevating TAG Heuer presence in the Watches Luxury.

This executive role requires visionary leadership, a deep understanding of luxury consumer behavior, and intellectual agility to seamlessly navigate retail and wholesale channels while operating in both direct and functional reporting structures.

The ideal candidate is a strategic thinker possessing a 360‑degree approach in the luxury industry, integrating sales strategy with customer experience, brand positioning, financial performance, and cross‑functional collaboration to ensure long‑term business success.

Strengths for Success

• Strategic vision and execution – Ability to analyze, conceptualize and implement long‑term wholesale and retail sales strategies aligned with overall brand objectives across different regions to maximize sell‑in, sell‑through and profit.

• Brand alignment – Ability to maintain and enhance the exclusive image and reputation of TAG Heuer.

• Intelligence agility to navigate and integrate both retail and wholesale channels, balancing direct and functional leadership responsibilities.

• Strong negotiation and persuasion skills in high‑stakes luxury market transactions.

Reporting Relationships

• The position reports to the President, TAG Heuer.

Job Responsibilities

Essential Job Functions

• 360° Strategic Sales Leadership – Align sales plans with corporate goals, balancing short‑term revenue objectives with long‑term brand equity.

• Leverage a data‑driven approach to optimize pricing, inventory, and demand forecasting.

• Develop and execute a multi‑channel sales strategy covering retail, wholesale, e‑commerce, and direct‑to‑consumer (DTC) models.

• Include risk and opportunity assessment, distribution recommendations, assortment plans, action plans, marketing opportunities, and call cycles in the business plan.

• Omni‑Channel & Customer‑Centric Approach – Ensure a seamless luxury customer journey across all touchpoints—physical stores, wholesale partners, digital platforms, and private client services.

• Personalize sales strategies based on deep customer insights, behavioral data, and market trends.

• Strengthen clienteling efforts and VIP relationship management to enhance brand loyalty.

• Functional & Direct Reporting Leadership – Effectively lead and influence within a matrix organization, managing both direct reports and functional teams across different regions.

• Collaborate cross‑functionally with marketing, merchandising, finance, and operations to drive alignment and efficiency.

• Adapt leadership style based on diverse business needs and reporting structures.

• Distribution strategy – Utilize a 360‑degree market view to identify new revenue opportunities, including geographic expansion and strategic partnerships.

• Analyze luxury market trends, competitor strategies, and consumer shifts to maintain brand competitiveness.

• Assess the regional distribution strategy and recommend account closures or openings to maximize business results and enhance brand positioning.

• Implement dynamic go‑to‑market strategies tailored to regional and global markets.

• Brand Positioning & Relationship Building – Act as a brand ambassador, ensuring sales strategies align with luxury brand values and heritage.

• Cultivate and maintain strong relationships with high‑net‑worth clients, key wholesale partners, and industry stakeholders.

• Represent the brand at exclusive industry events, trade shows, and networking functions.

• Operational Excellence & Financial Performance – Oversee sales forecasting, budgeting, and performance tracking, ensuring profitability and operational efficiency.

• Implement agile sales management techniques to optimize inventory, pricing, and promotions across different markets.

• Use data analytics and KPIs to inform decision‑making and drive continuous improvement.

Profile

Bachelor’s degree in Business, Marketing, or a related field; an MBA or advanced degree is preferred. Minimum 10…