Content Producer - University of Iowa

Position Title: Content Producer - University of Iowa

Requisition : R100936

Location: Coralville, IA

Full/Part-Time: Full time

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences.

With data‑based solutions for a 365‑day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

Our people‑first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Powering the connection of fans to the brands and experiences they love.

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

As an integral part of Learfield Studios content team, the Content Producer plays an important role on the ground at the university that assists in the development and production of NIL content‑driven executions in partnership with the school and brand partners. Reporting to the Learfield Studios Content Team and working closely with the on‑site sales team, they will collaborate with the athletic departments, school production teams, student athletes, brands and local staff to ideate, create and execute a robust NIL content offering that will deliver across all stakeholders' goals.

• Lead the creation and execution of all NIL content including but not limited to multimedia audio/video, motion graphic, static graphics, podcasts/audio, live streams, etc. across multiple digital platforms
• Collaborate closely with athletic department and sponsors to create custom NIL content that delivers on all stakeholders' voice, tone, and brand objectives.
• Create and continue to evolve NIL Content best practices across creative, production, distribution and student athlete relations and communications.
• Generate ideas for brand integration NIL video series for local and national sales and attend client pitches and productions, as needed.
• Build trust with student athletes and set them up for success across all NIL executions.
• In addition to NIL projects, assist in the production of Learfield live‑action shoots and other revenue‑driving social activations as needed within the local sports property and athletic department.
• Contribute to research, pre‑production, production, post‑production, distribution, and analysis for all proactive and reactive NIL content executed by Learfield Studios.
• Act as a liaison between the athletic department content team, Learfield local sales teams and national sales.
• Utilize data, creative insights and current trends to develop Learfield Studios NIL content strategy.
• Serve as an on‑campus resource for student athletes and share best practices across content creation.
• Create pre‑sale content presentations including estimated performance, distribution strategy, and creative synopsis.
• Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership.
• Ability to lead distribution kick‑off calls, formulate full distribution plans and manage distribution through end of series, including recapping performance and communicating insights to stakeholders.

• 4+ years of experience in the sports or…