Director of CRM Operations

Director of CRM Operations

Remote (U.S.) | Occasional travel to Charlotte, NC HQ

Fran Dev Co  represents some of the fastest-growing, most recognized brands in the franchise industry. As our sales engine scales, we’re ready to bring precision and power to the systems that drive it.

We are looking for a Director of CRM Operations who will take ownership of refining, optimizing, and scaling our Hub Spot environment to match the sophistication of our team, our candidates, and the brands we represent.

We’re a franchise growth organization that helps brands achieve consistent, sustainable growth through proven systems and processes. Our turnkey platform brings together expertise in franchise sales, marketing, operations, finance, and exit strategies — backed by a team with over 100 years of combined experience attracting top-performing franchisees.

At Fran Dev Co , we’re a high-performing, people-first company built on collaboration, process, and purpose. And we genuinely care about what we do.

Our foundation is built on our G.R.O.W. values:

• Growth – We’re passionate about growing businesses and people.
• Reliable – We do what we say and follow through.
• Operate with Purpose – Everything we do has intention.
• We Culture – True success comes from teamwork and collaboration.

We work hard, play hard, and value relationships as much as results.

• A strong, values-driven culture that supports your success
• Systems and tools that make your job easier
• Competitive base salary
• Health insurance
• Paid holidays and vacation time
• Company laptop

• Own the architecture, optimization, and ongoing management of our Hub Spot CRM and Marketing Hubs.
• Audit, rebuild, and streamline pipelines, workflows, and automations to drive measurable efficiency and scalability.
• Create intuitive dashboards and reporting for sales managers and executive leadership — turning data into actionable insight.
• Partner closely with Franchise Development, Operations, and Marketing teams to ensure CRM strategy aligns with business goals.
• Implement automations that free our sales team to focus on relationships, not repetitive tasks.
• Ensure seamless integration between sales and marketing activity — empowering our digital team to launch and track lead generation campaigns for franchisor clients.

• A precision‑minded CRM operator with 5+ years of CRM management experience, including at least 2 years in Hub Spot.
• Hands‑on and proactive — you build, test, and improve systems yourself rather than waiting for direction.
• Experienced supporting high‑ticket, multi‑step sales processes where timing, nurturing, and data accuracy matter.
• Comfortable collaborating with leadership and sales teams to define how Hub Spot best supports revenue goals.
• Energized by fast growth, structure‑building, and solving operational puzzles that unlock performance.
• Bonus points if you’ve worked in franchise development, for a franchisor platform, or with a rapidly scaling franchisor brand.

• Remote‑first (U.S.) with optional hybrid flexibility in Charlotte, NC.
• Minimal travel — approximately 1‑2 trips per year to HQ for training and team connection.

If you’re passionate about helping people find great franchise opportunities and want to be part of a team that values growth, reliability, and purpose, we’d love to hear from you.