Sales Representative-Northern California

Sales Representative - Northern California

Join to apply for the Sales Representative - Northern California role at Paskenta Band of Nomlaki Indians.

Brief Description In hiring is given to qualified enrolled members of Paskenta Band of Nomlaki Indians and Native Americans in accordance with the Band’s Preference Policy, Chapter 1-715 of the Paskenta Band of Nomlaki Indians Tribal Policies. Applicants claiming Indian Preference must submit verification of Indian certified by tribe of affiliation or other acceptable documentation of Indian heritage.

Position Summary Paskenta Mad River Brewing Company and Paskenta Brewery and Distillery are seeking a passionate, motivated Sales Representative to help grow our brand presence and distribution throughout Northern California. This role is responsible for developing and maintaining strong relationships with distributors, chain buyers, retailers, and consumers while increasing sales and product placements across multiple territories. This is a dynamic position with room for growth, remote flexibility, and competitive benefits.

Travel, including some nights and weekends, is required.

• Represent Paskenta Brewery & Distillery (PB&D & PMRB) with professionalism, enthusiasm, and alignment with our tribal culture and values.
• Build and maintain strong relationships with distributor teams, chain store buyers, and retail account staff.
• Lead and implement key sales initiatives and brand objectives across assigned territories.
• Communicate Paskenta Brewery & Distillery goals, policies, and product updates with distributor partners regularly.
• Execute sales strategies and provide regular follow-up with distributor teams to ensure targets are met.
• Educate distributor reps and retail accounts about our products and brand story.
• Host and represent Paskenta Brewery & Distillery (PB&D & PMRB) at events, festivals, tastings, and key account activations.
• Ensure compliance with all federal, state, and local laws regarding alcohol sales and promotions.
• Conduct bi-monthly “ride-along” with distributor sales reps to understand territory needs and support execution.
• Monitor brand visibility, pricing, promotions, incentives, and in-store displays.
• Submit timely reports, including daily account visits, weekly distributor check-ins, and activity recaps.
• Coordinate closely with the Marketing Department to align field efforts with brand messaging.
• Stay current on industry trends and provide recommendations to leadership for growth opportunities.
• Respectfully represent our tribal-owned business with sensitivity to cultural identity and values.
• Attend webinars and stay informed about chain resets, promotions, and new opportunities.
• This job description reflects the core responsibilities of the role. Additional duties may be assigned as needed.

• Minimum of 3 years of sales experience with a track record of success.
• Experience working with distributors and retail beverage buyers.
• Strong knowledge and passion for craft beer.
• Familiarity with CRM tools, VIP, Encompass, and/or similar systems.
• Experience working with or within tribal enterprises (preferred).
• Knowledge of the three-tier alcohol distribution system.

• Excellent communication, presentation, and interpersonal skills.
• Strong customer service mindset with professional demeanor.
• Ability to multi-task in a fast-paced environment and work independently.
• Proficiency in Microsoft Office and strong analytical abilities.
• Must be 21+ with valid  a clean driving record.
• Ability to lift to 50 lbs. and transport promotional materials or product samples.
• Must pass a background check and a drug screening.
• Strong organizational and time-management skills.

Pre-employment Drug Testing and a Department of Justice Fingerprinting clearance through Federal, State and Child Abuse Index is a contingency for an offer of employment.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly…