Sr Product Manager Geo Expansion

Join us at Entrust

At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.

Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting‑edge, scalable technologies. But our secret weapon? Our people. It’s the curiosity, dedication, and innovation that drive our success and help us anticipate the future.

We are seeking a dynamic Senior Product Manager to lead the development and growth of our Identity Verification solutions. This role requires a strategic thinker and customer‑focused innovator who can drive product strategy, roadmap planning, and execution, ensuring our solutions meet the evolving needs of our clients in a digital‑first economy. Partnering with cross‑functional teams, the Senior Product Manager will help accelerate the adoption of Entrust’s identity verification products across geographies, including financial services and their sub‑verticals.

• Product Strategy & Roadmap Development:
  • Define a market‑driven product vision aligned with organizational goals.
  • Own and maintain the product roadmap, taking industry trends, customer feedback, and business objectives into account.
  • Identify unique opportunities to innovate in the identity verification space while ensuring regulatory compliance and scalability across diverse industries.
• Customer Research & Insights:
  • Analyze and deeply understand customer needs in identity verification workflows, including KYC processes, AML and risk reduction methods.
  • Collaborate with sales and client engagement teams to synthesize client feedback, translating insights into impactful product decisions.
• Cross-Functional Collaboration:
  • Work closely with engineering, user experience design, marketing, and operations teams to ensure timely delivery of high‑quality solutions.
  • Partner with business development and sales teams to identify go‑to‑market strategies and optimize product positioning.
• Product Performance Monitoring:
  • Continuously monitor product adoption, competitive performance, and customer satisfaction metrics.
  • Define KPIs and metrics for product success, offering regular updates to leadership.
• Leadership & Stakeholder Management:
  • Drive engagement with internal stakeholders (executive teams, engineering, marketing teams) and external stakeholders (customers, partners, regulatory bodies) to ensure smooth development cycles and market readiness.
  • Mentor junior product managers or team members as necessary.

• Education:
  • Bachelor’s degree required; MBA or advanced degree preferred in business, technology, or related field.
• Experience:
  • 8+ years of product management experience, preferably in identity verification, cybersecurity, or related industries.
  • Demonstrated success in leading SaaS product launches and lifecycle management.
  • Strong familiarity with identity verification concepts including KYC/AML technologies, and compliance frameworks, digital identities, biometrics, document authentication.
• Skills:
  • Strategic thinker with proven ability to dive into technical details while keeping long‑term goals in mind.
  • Exceptional communication skills to convey vision and roadmap to internal and external teams.
  • Proficiency in Agile product development methodologies.
  • Strong analytical skills and experience with data‑driven decision‑making.

• Customer Focus: Passionate about understanding customer problems and innovating to deliver impactful solutions.
• Technical Aptitude: Ability to grasp emerging identity verification technologies and translate them into product innovations.
• Execution Excellence: Results‑driven mindset, able to ensure product deliverables meet deadlines and business goals.
• Leadership: Empower cross‑functional teams by driving alignment and clarity on product goals.

• Previous experience within the identity management, verification, or adjacent industries.
• Familiarity with global regulations around identity…