St Agnes Store Manager

About this position

ABOUT FINISTERRE

Born two decades ago from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean. Proudly B Corp certified, we have committed to a deep belief: to make truly exceptional products in a more responsible and transparent way. Whether based at our cliff top headquarters in St. Agnes, Cornwall, or in one of our retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Our store locations are the beating heart of our community. As Finisterre grows and moves forward, we want to increase our retail footprint; opening more stores where our customers are and continuing to make them exciting places that bring our brand and product narratives to life through our friendly, knowledgeable staff and exceptional customer service. Our retail teams offer amazing opportunities to grow a long‑term career with purpose‑led brand.

ABOUT THE ROLE

We have an exciting opportunity for an experienced and passionate retail manager to head up the Finisterre team at our fantastic St Agnes store.

Our Store Managers play a vital role in bringing together and energizing our Retail teams. As our St Agnes Store Manager, you will be the driving force that galvanises our St Agnes‑based community, representing the brand and bringing our spirit to life in the capital.

Your character, passion and ability to inspire your team will be just as crucial as your ability to manage rotas and oversee operations – creating an exceptional retail experience that prioritises customer service and empowers the retail team to excel in their roles.

You don’t have to be a surfer, but a love of the sea and connection to the outdoors is essential – bringing a deep understanding of the benefits of this lifestyle and a passion to share and encourage it in others.

The successful candidate will have a wealth of experience overseeing daily store operations, ensuring that all activities align with our purpose as well as meeting established targets and KPIs. In addition, they will be an experienced leader who can effectively motivate, support and guide staff to feel confident and fulfilled in their roles, ultimately driving sales growth while safeguarding the integrity and image of our brand within the retail marketplace.

KEY RESPONSIBILITIES

• Implement the Finisterre retail strategy and feed store insights back to improve company performance and customer engagement
• Support wider retail needs including covering stores, acting as a training store and assisting with new store launches and projects
• Execute seasonal visual merchandising plans, window displays and in‑store campaigns in partnership with the Finisterre VM team

Customer Experience

• Drive best‑in‑class customer service, challenging the team to blend brand engagement with commercial awareness
• Ensure all team members embody Finisterre’s brand values and can communicate them authentically
• Build a loyal customer base through deep product knowledge, community connection and seamless transactions
• Act on customer feedback and work with marketing to deliver engaging in‑store events

Commercial

• Own the store P&L – drive performance, manage costs and communicate targets and plans clearly to the team
• Stay ahead of the trading calendar, owning preparation for seasonal and promotional launches
• Work closely with the merchandising team to maximise stock opportunity and minimise residual
• Understand and communicate company strategy, ensuring the team can connect store goals to the bigger picture

Community

• Be the face of Finisterre locally – building genuine relationships with customers and community champions (surfers, swimmers, creatives, activists) who share our values
• Lead the delivery of community events and activations (screenings, talk nights, workshops), ensuring every experience is authentic and connection‑led
• Build local partnerships with surf clubs, swim groups, environmental and creative organisations, sharing collaboration opportunities with the central Community Marketing team
• Act as the brand’s eyes and ears – capturing and relaying customer sentiment, local trends and emerging opportunities
• Position…