Wholesale GTM & Sales Operations Coordinator

Wholesale GTM & Sales Operations Coordinator About this position

ABOUT FINISTERRE

Born two decades ago from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean. Proudly B Corp certified, we have committed to a deep belief: to make truly exceptional products in a more responsible and transparent way. Whether based at our cliff top headquarters in St. Agnes, Cornwall, or in one of our retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Perched a few hundred meters from the crashing Atlantic, our HQ es’ Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.

As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew. So, if you are as passionate about the ocean as we are and if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you.

ABOUT THE ROLE

This role is the engine room of Finisterre's wholesale go-to-market. As Wholesale GTM & Sales Operations Coordinator you will own the seasonal project plan — tracking every critical path milestone from photography brief to B2B platform load to global sales pack — and run B2B platform administration for 100+ accounts across multiple markets. You will also deliver account-specific assets for key account programmes, support our regional sales teams, and execute the in-season B2B campaign programme from briefs provided by the Wholesale Commercial & Trading Manager — tracking open rates, click-through and reorder conversion across all markets.

KEY RESPONSIBILITIES

• Manage the seasonal GTM project plan — maintaining a live RAG tracker across all critical path milestones: photography briefs, copy briefs, sample management, B2B loading, asset upload and global sales pack production and distribution.
• Call in, log and track all sample sets at the correct points in the critical path; raise photography and copy briefs to the marketing and creative team with full product and campaign context.
• Produce and distribute the global wholesale sales pack each season to all markets and account tiers.
• Provide weekly GTM RAG status updates to the Wholesale Commercial & Trading Manager, flagging risks and proposing mitigations.
• Load seasonal content onto the B2B platform — imagery, copy, pricing and available-to-sell data — ensuring accuracy and completeness before sell‑in opens.
• Manage retailer access by tier across all markets, maintaining brand content standards; produce new account opening packs and support account onboarding.
• Prepare the monthly platform performance report and present findings to the Commercial & Trading Manager.
• Provide day‑to‑day GTM support to regional wholesale sales teams — acting as the operational point of contact for UK/EU and NA requests for assets, campaign materials, platform access and selling tools, and escalating to the Wholesale Commercial & Trading Manager where scope or resource decisions are required.
• Deliver account‑specific assets for key account programmes — ensuring all collateral, presentation materials and platform content meets critical path timelines and quality requirements under direction from the Wholesale Commercial & Trading Manager.
• Execute in‑season B2B campaigns from briefs provided by the Wholesale Commercial & Trading Manager — trend, gifting, weather and reorder‑focused — to drive repeat order activity across the account base.
• Review campaign content…