Brand Manager

Brand Manager – Monster Energy

Join Monster Energy in a Brand Manager role and help shape our unique brand experiences.

Forget about blending in. That’s not our style. We’re the risk takers, the trailblazers, the game‑changers. We’re raw, unfiltered, and a bit unconventional. Our drive is like our athletes: unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It’s not just about what we do, but about who we become along the way.

We are a way of life, a mindset.

Spearhead marketing platforms and programs including consumer, customer, and bottler‑facing activities. Responsible for tracking, maintaining monthly performance reports and continuously monitoring marketing trends and keeping a close eye on competitors in the marketplace.

• Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.
• Lead, manage, and coach the brand marketing team.
• Demonstrate a deep understanding of drivers of performance of the assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for monthly brand performance reporting including Nielsen, VIP, and Customer/Business Unit (BU) Performance. Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).
• Work with category management, consumer insights, strategy, commercialization, and the sales team to develop compelling brand selling stories. Generate compelling consumer marketing programs to drive demand at retail.
• Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.
• Develop and manage project workflows as it pertains to brand marketing initiatives.
• Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads. Develop innovative strategies for consumer loyalty programs and recruiting new consumers.
• Ensure all projects and programs are accounted for and meet budget parameters.
• Develop new news and big ideas for brand programs and projects.

• Preferred a Bachelor’s Degree in Business Administration, Marketing, Communications or a related field.
• More than 5 years of experience in marketing, brand management.
• Between 3‑5 years of experience in consumer packaged goods (CPG) industry preferred.
• Proficiency with Microsoft Office, Social Media, Click Up, Nielsen.

Monster Energy provides a competitive total compensation. This position has an annual estimated salary of USD $84,000 - USD $112,000. The actual pay may vary depending on your skills, qualifications, experience, and work location.

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Marketing
• Industry: Advertising Services

Newport Beach, CA

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.