Market Development Manager

Position Summary

The Market Development Manager is responsible for driving sales performance by managing sales, retail execution, operations and key relationships at wholesalers in an assigned geographic area for Constellation Brands Beer Division. The incumbent partners with an area General Manager to set priorities and execute the business plan for a high‐priority sales territory.

• Manage and direct a group of wholesalers including execution of Constellation’s Retail Vision, and Wholesaler Standards and Practices.
• Direct and implement training and development initiatives for wholesalers under management.
• Supervise and monitor the allocation and use of all point‑of‑sale materials in accordance with budgeting and account/market objectives.
• Provide support and follow through for the National and key Regional On‑Premise accounts (e.g., program execution including closing mandated distribution gaps).

• Develop plans and goals for all National Sales Priorities including volume, distribution and seasonal applications for each wholesaler.
• Conduct annual planning meetings with wholesalers to develop yearly Constellation goals for volume, distribution and investment.
• Identify market‑specific business development opportunities to grow Constellation share.
• In partnership with the area GM/RDM, complete ABP/Trimester planning meetings at key wholesalers that activate all National Sales Priorities including volume, distribution and CTF (Constellation Tactical Fund).

• Develop bimester plans in partnership with the area GM/RDM.
• Develop mutually agreed upon volume and distribution goals for wholesalers under management.
• Determine programming, CTF and wholesaler tactical expenditure levels.

• Identify market pricing opportunities and make recommendations including objectives for any change proposed.
• Notify and gain commitment from wholesalers once price changes have been approved.
• Ensure target PTR/PTC’s are executed.
• Evaluate new product market‑level pricing and determine go‑forward approach.

• Develop CTF investment strategy at the wholesaler level by sales priority for the upcoming year.
• Develop CTF annual business plan for GM/RDM review.
• Communicate business plan to wholesaler under management.
• Monitor budget compliance and communicate regularly with wholesalers.

• In conjunction with Key Account, National Account and wholesalers execute new product roll‑out plans.

• Identify wholesaler performance gaps to plan and recommend corrective actions.
• Develop the tactics and resource plan for initiatives to ensure effective execution and communicate plan of action to all stakeholders.
• For volume initiatives that have already been launched, develop corrective actions where gaps exist and/or identify opportunities for improvement.
• For volume initiative options under consideration, analyse, prioritize and make recommendations for GM consideration.
• Gain commitment from the wholesaler network to support the plan for each new initiative and ensure their cooperation throughout the timeframe for execution.

• Ensure wholesalers maintain adequate product inventory levels and demonstrate proper inventory rotation.
• Work with wholesalers to prioritize supply chain issues related to code date/aging inventory problems and make recommendations to GM on most appropriate course of action.

• A Bachelor’s degree or equivalent job experience in the CPG business.
• Minimum of 3 years of consumer product sales and sales management experience.
• Computer literacy with the ability to use software applications including Microsoft Word, Excel (advanced level), PowerPoint and e‑mail programs such as Microsoft Outlook.
• Ability to utilize Business Information reporting tools such as Compass and sales reporting tools such as Retail Vision.
• Ability to travel a minimum of 30 % of working time, including ability to drive up to 5 hrs.

• Demonstrated ability to take initiative and be proactive in identifying customer issues, recommending solutions and executing effectively to ensure resolution.
• Proven track record in…