Director Sales & Marketing

Director Sales & Marketing

Location:

Corpus Christi, TX

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.

With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen.

The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive out performance and maximize asset value.

With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.

The Director of Sales & Marketing is primarily responsible for leading and driving top‑line revenue strategy for traditional sales segments, including group, volume transient, and catering. The individual is also responsible for staying ahead of market trends, market‑share movements, and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded.

The Director of Sales & Marketing is accountable for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, and for managing the sales and marketing budget that supports revenue attainment.

• Lead and drive top‑line revenue for traditional sales segments to include group, volume transient, and catering.
• Assess and react to market trends, market share, and the competitive hotel environment.
• Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel and manage the sales & marketing budget that supports all initiatives.
• Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
• Fluent in reading, assimilating, and using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position, and a wide array of traditional hotel reporting.
• Understand and communicate market trends, demand generators, supply/demand, and economic factors affecting hotel performance.
• Conduct comprehensive competitive set reviews, SWOT analysis, and keep tabs on new supply.
• Understand geographical source and develop a plan to penetrate the primary markets.
• Develop and implement key segment strategy and manage key accounts (both existing and target).
• Design effective sales deployment schemes and market assignments.
• Develop sales goals designed to achieve budget & market share targets.
• Manage group pace measurement and set sales production goals.
• Manage sales activity and travel schedule.

• Bachelor's degree preferred in Marketing.
• At least 3 years' experience as a sales leader, with prior hotel sales experience.
• Experience dealing with/communicating with ownership groups and asset management.
• Proficient in managing/using sales automation (DELPHI) & PMS systems.
• Experience working collaboratively with revenue management.
• Well‑rounded knowledge of all market segments and channel sources, and ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Strong interpersonal skills and ability to work in a team environment.
• Ability to direct, lead, train, motivate and drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
• Proficient in MS Office including Word, Excel, and PowerPoint.
• Must be able to multitask and prioritize departmental functions to meet deadlines.