Sr. Manager, Marketing Analysis

Join to apply for the Sr. Manager, Marketing Analysis role at El Pollo Loco, Inc.

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Join to apply for the Sr. Manager, Marketing Analysis role at El Pollo Loco, Inc.

This range is provided by El Pollo Loco, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Our restaurants are only the tip of the flame! If you’re looking for a fast-paced, innovative and welcoming workplace then a career with our Familia is right for you.

• Hybrid work schedule
• Competitive pay and bonus
• Medical + Dental + Vision Insurance
• 401(K) Plan with match and immediate vesting
• HSA savings accounts
• Vacation + Sick Pay + 12 Paid Holidays
• Amazing office culture
• Free El Pollo Loco food (Dine Out Card) + Restaurant Discount
• Discounts on theme parks, movie tickets, sports events, hotels and more…

We are seeking a strategic and data-driven Senior Manager, Marketing Analysis to lead sales forecasting and the evaluation of marketing, pricing, menu, and promotional performance across our business. This role will be responsible for developing insights that drive sales and profitability, inform executive decision-making, and shape our go-to-market strategies. You’ll partner closely with Marketing, Supply Chain, Finance, and Operations to ensure we are making smart, customer-centered, and financially sound decisions.

• Serve as a strategic thought partner to Marketing, Supply Chain, Finance, Operations, and external agencies, translating complex data into clear recommendations that drive brand, guest, and financial outcomes.
• Lead the end-to-end analytical strategy to evaluate marketing effectiveness, media performance, pricing/discount strategies, menu architecture, product innovation, and guest behavior.
• Develop robust data models, dashboards, and business cases that quantify ROI and optimize marketing campaigns, loyalty programs, CRM initiatives, and promotional activities.
• Design and lead test-and-learn initiatives—including A/B tests and controlled pilots—to evaluate marketing, product, pricing, and menu strategies and accelerate organizational learning.
• Assess topline sales, traffic, product mix, and guest segmentation utilizing internal and third-party tools to uncover growth opportunities and guide channel and campaign optimization.
• Lead annual and quarterly planning cycles through advanced sales forecasting, target setting, and scenario modeling that guide investment decisions.
• Partner with Consumer Insights to monitor industry trends, competitive dynamics, and consumer behavior to contextualize performance and inform brand strategy.
• Build, maintain, and continuously refine advanced forecasting models that incorporate historical performance, market conditions, and external factors to improve accuracy and strategic planning.
• Partner closely with IT team to strengthen data hygiene, ingestion, validation, and automation of reporting pipelines.
• Build and maintain scalable dashboards and visualization tools that empower business users with timely, accurate, and actionable insights.
• Lead, mentor, and develop analytics team—fostering a culture of curiosity, analytical rigor, innovation, and continuous improvement.
• Synthesize complex data into clear, compelling narratives and present insights, strategies, and recommendations to senior leadership.

To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions of the job. The requirements listed below are representative of the education and/or experience required.

• Bachelor’s degree in Business, Finance, Marketing, Economics, Statistics, or related field
• Advanced degree (MBA or Master’s in Analytics) preferred.
• 6+ years in marketing or business analytics, with 2–3 years in a managerial role.

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• Experience in QSR,…