Director, Performance Marketing

Director, Performance Marketing page is loaded## Director, Performance Marketing locations:
1530 Meridian Ave, Ste 100 - SAN JOSE, CAtime type:
Full time posted on:
Posted Yesterday job requisition :
JR111399##
** Job Description
*
* Job Description:

Director, Performance Marketing

Location:

Hybrid/Costa Mesa (United States)
Reporting to:
Head of Sales Enablement, North American Retail (NAR)
** About Acrisure
** A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and  the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries.

Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible.
*
* Job Summary:

** Acrisure is seeking a
** Director, NAR Performance Marketing
** for our North America Retail (NAR) business unit to lead the strategic planning, execution, and optimization of all NAR paid and organic acquisition channels to drive revenue, customer acquisition, cross-sells, up-sells and improve ROI. This role oversees strategy, execution, team management, cross-functional coordination and budget allocation across digital performance channels for NAR.
** Responsibilities:**
* ** Marketing Strategy:
** Develop and implement multi-channel performance marketing strategies (Email, Paid Search, Social, Display, Affiliates, SEO/SEM).
* ** P&L Management:
** Manage marketing budget, forecasting expenditures, and tracking performance against P&L goals.
* ** Creativity & Content Management:
** Work closely with creative teams to develop compelling content, ensuring messaging resonates with target customers.
* ** Mar Tech Stack**:
Architect marketing technology stack to connect revenue to marketing source and adspend; and measure lifetime value versus customer acquisition cost (CAC). Evaluate and integrate new marketing technologies and platforms.
* ** Analytics:
** Analyze campaign data, KPIs (CPA, ROAS, LTV), and funnel metrics to optimize performance and drive growth. Lead and mentor a team of performance marketing managers/specialists.
* ** Competitor & Market Research:
** Conduct thorough competitor research to understand the strengths and weaknesses of competitors, which is crucial for developing effective marketing strategies.
* *
* Cross-Functional Collaboration:

** Partner with Corporate Marketing, Product, Tech, Sales, and Content teams to ensure alignment, improve conversion, and refine targeting.
* ** Team-Builder:
** Build team of high-performing email and performance marketers.
* ** Reporting:
** Report on performance and provide actionable insights to executive leadership.
** Requirements
* * Required Qualifications
* Expertise in data analysis tools and marketing automation.
* Proven experience managing budgets and leading high-performing teams.
* Strong strategic thinking, analytical skills, and communication abilities.
*
* Education and Experience:

** Required Qualifications
* Bachelor's Business, or related field required. Will consider 5+ years relevant experience in lieu of Bachelor’s degree. Master’s degree preferred.
* 7-10+ years of progressive digital/performance marketing experience (e.g., Email, Google Ads, Linked In Ads, Meta Ads, Affiliate networks).
* 5+ years of leadership experience. Experience leading within a national or global business preferred.
* Fintech, sales and/or insurance industry experience preferred.

Pay Details:

The base compensation range for this position is $256,811 - $347,450. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity.
** Candidates should be comfortable with an on-site presence to support collaboration, team…