Regional Manager, Retail

Born in Yosemite, forged in Quantico and built for adventure. 5.11 is a purpose-driven lifestyle brand, rooted in performance, durability, and versatility. Since 1979, we’ve created gear and apparel for people who live life without limits, delivering gear and apparel that empower them to push boundaries every day.

The Regional Manager is a key leader within the 5.11 Retail organization, responsible for driving performance, developing strong teams, and delivering a consistent customer and brand experience across multiple districts. With direct oversight of District Managers, this role leads operational excellence, analyzes business performance, and develops strategies to achieve sales, profitability, and operational goals.

This leader will work closely with Retail Operations, Human Resources, Marketing, Merchandising, and other cross-functional partners to ensure our stores successfully execute company priorities while continuing to build a strong, high-performing retail organization.

• Lead, coach, and develop District Managers to drive strong performance across their respective markets.
• Build a high-performing leadership pipeline through ongoing coaching, development planning, and succession planning.
• Conduct regular one-on-one coaching sessions with District Managers focused on performance, development, and business priorities.
• Create a culture of accountability, collaboration, and continuous improvement across the region.
• Partner with Human Resources and retail leadership on talent planning, performance management, employee relations, and organizational development.
• Support District Managers in building strong store leadership teams and identifying future talent.

• Own regional performance across sales, profitability, key performance indicators, payroll, expenses, and other variable costs.
• Analyze store and district performance to identify trends, opportunities, and actions needed to improve results.
• Establish and oversee district and store plans designed to achieve financial and operational objectives.
• Coach District Managers on using business insights and key metrics to improve store performance.
• Manage District Manager expenses and ensure appropriate financial controls are maintained.
• Identify opportunities to improve processes, increase efficiency, and strengthen overall store execution.

• Drive consistent execution of retail standards, operational priorities, and company initiatives across the region.
• Ensure stores deliver a consistent, engaging, and on-brand customer experience.
• Provide leadership and direction in areas including customer experience, inventory, merchandising standards, operational execution, and key performance metrics.
• Represent the store and field perspective when partnering on new initiatives, programs, tools, and processes.
• Ensure operational priorities and expectations are clearly communicated and consistently executed across districts and stores.
• Identify opportunities to improve store processes, tools, and resources.

• Develop strong partnerships across Retail Operations, Human Resources, Marketing, Merchandising, Sales, and other business functions.
• Partner with retail leadership and cross-functional teams to influence strategic decisions related to store operations, talent, and business development.
• Support the execution of an integrated omni-channel strategy and customer experience.
• Oversee store events to ensure they align with business objectives, budgets, and established event criteria.
• Bring the store perspective into cross-functional planning to help ensure initiatives are practical, effective, and execution-ready.