Associate, Brand Management

What will you do?

A day in the life of a Brand Management Associate at Vans looks a little like this.

As the Brand Management Associate, you will work directly with the North America Brand Management team in the planning and executing of integrated marketing plans. You will collaborate with key team members on eCommerce, Merchandising, Planning and Marketing to align on business goals and priorities. This role will report into the head of Brand Management.

• Supports the execution of seasonal go-to-market plans by coordinating cross-functional deliverables, timelines, and briefing materials
• Develops seasonal integrated marketing plans with functional teams after aligning on consumer insights, product strategy, and creative direction to drive brand relevance and business growth.
• Plans integrated asset lists and sample coordination for global campaign shoots.
• Manages weekly brand management meetings, marketing calendars, and project trackers to support planning and team workflow
• Supports brand activations and experiential marketing to elevate cultural relevance and connect with lifestyle consumer

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3-5 years of related experience and professional achievements.

• 3-5 years of brand management experience
• Experience supporting and filling out marketing calendars
• Coordination of content executions (both in-house and externally)
• Experience working creative and marketing teams, including internal and agency partners

• Experience with lifestyle apparel/footwear brand is a plus
• Experience working with cross-functional teams, including E-commerce, Merchandising and Planning
• Experience with project workflow management tools like Smartsheet, Asana, Figma
• Experience and interest in brand media and marketing.
• Understanding of US and Canada markets

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Vans’ benefits package, follow  and click “Looking to Join VF”.

To learn more about Vans’ Diversity and Inclusion efforts, go to

$71,712.00 USD - $89,640.00 USD annually

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

You can review a general overview of each benefit program offered, including this year's medical plan rates on  and by clicking Looking to Join VF. Detailed information on your benefits will be provided during the hiring process.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at  VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.