Vans: Associate, Brand Management

Now that you’ve found the job description, what’s next? Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” — embracing the youthful spirit of freedom, non‑conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves.

Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community. So, before we get to the job details, take a minute to learn a little more about us — our values and our culture.

If you can see yourself working side‑by‑side with a team of people who think and live “Off The Wall,” Vans just may be the place for you.

A day in the life of a Brand Management Associate at Vans looks a little like this. As the Brand Management Associate, you will work directly with the North America Brand Management team in the planning and executing of integrated marketing plans. You will collaborate with key team members on eCommerce, Merchandising, Planning and Marketing to align on business goals and priorities.

This role will report into the head of Brand Management.

• Supports the execution of seasonal go-to-market plans by coordinating cross-functional deliverables, timelines, and briefing materials
• Develops seasonal integrated marketing plans with functional teams after aligning on consumer insights, product strategy, and creative direction to drive brand relevance and business growth.
• Plans integrated asset lists and sample coordination for global campaign shoots.
• Manages weekly brand management meetings, marketing calendars, and project trackers to support planning and team workflow
• Supports brand activations and experiential marketing to elevate cultural relevance and connect with lifestyle consumer

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3-5 years of related experience and professional achievements. The foundation skills you will need in this position are:

• 3-5 years of brand management experience
• Experience supporting and filling out marketing calendars
• Coordination of content executions (both in-house and externally)
• Experience working creative and marketing teams, including internal and agency partners

There are also a few skills that are not required but preferred.

• Experience with lifestyle apparel/footwear brand is a plus
• Experience working with cross‑functional teams, including E‑commerce, Merchandising and Planning
• Experience with project workflow management tools like Smartsheet, Asana, Figma
• Experience and interest in brand media and marketing.
• Understanding of US and Canadia markets

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k). Our commitment extends beyond this and into your daily work life.

We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do. To learn more about Vans’ benefits package, follow this and click “Looking to Join VF”. To learn more about Vans’ Diversity and Inclusion efforts, go to

Now WE have a question for YOU. Are you in?

Hiring Range: $71,712.00 USD – $89,640.00 USD annually Incentive Potential:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be…