Facebook Campaign Manager
Job in
Costa Mesa, Orange County, California, 92626, USA
Listed on 2026-01-12
Listing for:
3 Little Birds Interactive
Full Time
position Listed on 2026-01-12
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Marketing Communications, Marketing Strategy
Job Description & How to Apply Below
Overview
The Online Campaign Manager role requires a combination of strategic thinking, analytical, creative and communication skills. The successful candidate should have exceptional project management skills and thrive working cross-functionally with internal and external stakeholders. He or she should have experience or knowledge about running Facebook campaigns and other online marketing campaigns.
Responsibilities- Lead and manage direct response (focused on driving conversions) Facebook ad campaigns from planning stage to completion
- Create and manage media budgets for all campaigns
- Brief creative teams and develop campaign creative assets
- Monitor and optimize online campaigns
- Build and implement media plans with analytics to assess the impact of our campaigns on driving business objectives
- Work seamlessly with internal and external stakeholders such as creative agencies, PMDs, and media and measurement teams to bring campaigns to market
- Optimization of campaign click-thru rates, conversion rates, and bid management
- Campaign performance against target KPI’s
- Profit margin on campaigns
- Salesforce CRM
- Google Docs, Excel, and Dropbox
- Join.me, Uber Conference, Skype
- Qwaya
- Double Click
- Bachelor in Marketing or a quantitative discipline; advanced degree a plus
- Deep knowledge about Facebook’s marketing platform
- Minimum of three (3) years of online marketing experience.
- Expertise in working with DSPs, SSPs, ad exchanges, ad networks & aggregators, ad servers and web analytics platforms
- Fundamental knowledge of ad targeting methodologies and iterative test-and-learn optimization practices
- Experience with online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile and social
- Sharp eye for detail and proven project management skills
- Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment
- Outstanding written and oral communications skills
- Fluency in mathematical concepts relevant to media planning and purchasing
- Critical thinking and problem solving capabilities
- High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools
- Experience with the following tools is a plus:
Facebook Power Editor, Facebook Ad Manager, Flash talking Adserver, Google Adwords
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