Senior Director, Brand Marketing

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Full Time Professional Costa Mesa, CA, US

23 days ago Requisition

Salary Range: $ To $ Annually

Senior Director, Brand Marketing

Location:

Costa Mesa, California
Work Model:
Hybrid — 4 days in office / 1 day remote

Employment Type:

Full-Time, Exempt

THE OPPORTUNITY

Z SUPPLY is looking for an exceptional Senior Director, Brand Marketing, to lead the evolution of our brand and help shape its next chapter of growth.

This is a highly visible leadership role for a strategic, consumer-obsessed brand builder who understands how to create both brand relevance and business impact. The Senior Director, Brand Marketing will be responsible for defining and bringing to life Z SUPPLY’s overarching brand marketing strategy—strengthening our positioning, expanding awareness, deepening consumer connection, and ensuring the brand shows up consistently and meaningfully across every touchpoint.

Rooted in an effortless California lifestyle, Z SUPPLY has built a loyal consumer following and strong product marketing discipline. As we continue to grow, we are looking for a brand leader who can build upon that foundation to bring fresh thinking, cultural awareness, strong commercial instincts, and a clear vision for where the brand can go next.

This leader will sit at the intersection of brand, consumer, and product, translating business priorities and consumer insights into compelling brand strategies and experiences from e-commerce to wholesale. From seasonal campaigns and product launches to PR, influencers, partnerships and brand experiences, this role will help determine how Z SUPPLY connects with consumers and builds lasting brand equity.

The ideal candidate is equal parts strategic thinker and hands‑on leader—someone who can establish a long‑term vision, inspire teams and agency partners, and also drive the rigor and execution required to turn that vision into results.

WHAT YOU’LL LEAD

Brand Strategy

• Partner with Creative Marketing leadership on the annual brand roadmap, turning business goals and consumer insight into focused strategic priorities.
• Own Z Supply's brand messaging architecture and positioning framework — the strategic backbone of who we are and what we stand for, which Creative then translates into voice, tone, and social execution.
• Partner closely with Creative to ensure strategy and execution stay tightly connected
• Build the seasonal and annual brand marketing calendar, connecting campaigns, launches, partnerships, and brand moments into one cohesive story
• Manage the brand marketing budget, balancing brand and wholesale investments to deliver brand resonance and opportunities for discovery
• Identify emerging consumer behaviors, cultural shifts, and marketplace opportunities that can strengthen Z SUPPLY’s relevance and competitive position.
• Ensure seasonal and monthly campaigns are designed holistically across channels and consumer touchpoints.
• Help define opportunities for the brand to participate authentically in culture while remaining true to Z SUPPLY’s identity and California lifestyle positioning.
• Partner closely with Creative, Ecommerce, Wholesale, Merchandising and other key business leaders to create a connected consumer and brand experience.

Wholesale

• Oversee Wholesale Marketing inclusive of tradeshow support, collateral, reporting, and wholesale/retail events
• Partner with Wholesale team to develop annual Wholesale marketing roadmap and timelines across the seasonal product lifecycle, from concept through sales and GTM.
• Coordinate across Marketing, Creative, Merchandising, Design, Planning, Digital, Visual, and Media…