Product Manager, Services and App

Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection.

Reports to: Vice President of Product and UX

Location: Cottonwood Heights, Utah (Hybrid - 3x/week in-office)

Backcountry's services business — ski and snowboard mounting and tuning, bike protection film, mobile bike service — is already substantial and one of the fastest-growing parts of the company, with a major expansion planned for 2027. As Product Manager, Services and App
, you will own the product experience that makes that growth possible, from discovery and booking through post-service follow-up.

You will also own the Backcountry mobile app, building it from a convenience feature into a meaningful revenue channel. At six to twelve months, success looks like services growth clearly ahead of plan, a booking experience that is easy to find and easy to buy, and an app customers keep coming back to.

This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.

• Own the product vision, roadmap, and execution for the services business covering discovery, scheduling, pricing, payment, status updates, and post-service follow-up.
• Build the attach path so a customer buying skis, a bike, or a board is offered the right service at the right moment online, in the app, and in store.
• Treat scheduling and capacity as product problems: appointment availability, technician capacity, turnaround times, and what customers see when capacity is booked out.
• Partner with shop teams, technicians, and mobile service operations so that what you sell online can be delivered on time and at quality.
• Support expansion of services into new categories, new markets, and new delivery models building experiences that scale rather than one-off solutions.
• Define the services funnel, the metrics behind it, and the levers that drive growth.

• Own the app roadmap after launch, including retention, engagement, app-exclusive experiences, notifications, lifecycle messaging, and the release cadence.
• Grow the app from a convenience for existing customers into a channel that drives meaningful incremental revenue.
• Work with the app platform partner and engineering to ship quickly without compromising quality or store review standing.

• Define success metrics for every initiative, instrument them properly, and use experimentation and data to decide what to build next.
• Take on additional high-impact product work as company priorities shift.
• Partner across engineering, design, merchandising, marketing, analytics, retail, and operations to turn business goals into shipped product.

• 3–5+ years of product management experience.
• Experience with a product tied to real-world operations — services, bookings, scheduling, appointments, fulfillment, or a marketplace with supply constraints.
• Experience owning a consumer mobile app or a commerce product with a meaningful mobile surface, including familiarity with retention and engagement metrics and app release cycles.
• Demonstrated revenue or conversion impact with measurable results.
• Strong analytical and experimentation skills, with experience using GA4, Looker, SQL, or similar tools.
• Ability to ship iteratively and maintain momentum through rapid release cycles.
• Excellent communication skills and ability to influence cross-functional stakeholders, including…