Outside Sales Representative

For more than 40 years, Forza has engineered high-performance industrial adhesives, sealants, tapes, and cleaning solutions for the manufacturers who build the things the world depends on — in transportation, marine, composites, construction, insulation, and beyond. Headquartered and vertically integrated in Council Bluffs, Iowa, we design and manufacture over 500 custom formulations in-house, giving our customers direct access to the people who engineer their solutions — no call centers, no runaround.

Forza means “strength” in Italian, and it's more than our name — it's how we work. We do nothing for our customers half-hearted, and we take on the problems other manufacturers won't. That same full-strength mindset defines how we build our team: we hire people who own the outcome, move with urgency, and hold the standard even when no one is watching.

Forza is looking for a driven, relationship‑savvy Outside Sales Representative to be our field hunter in the territory — the boots‑on‑the‑ground rep who finds new business, builds it face‑to‑face, and closes it. This is a true hunting seat: your entire mandate is revenue growth, not account maintenance or margin management, so nothing competes for your attention except winning.

You’ll own your territory like it's your own business — building your pipeline from scratch, running your own call and visit cadence, and managing every opportunity from first conversation to signed deal in Salesforce. If you thrive on the chase, love being in front of customers more than behind a desk, and want your results to speak for themselves, this is your seat.

• Own total revenue growth within your assigned territory — grow the base and win new logos.
• Build and execute a quarterly territory prospecting plan targeting whitespace accounts and competitive displacement opportunities.
• Hit weekly, monthly, and quarterly revenue targets, reporting progress and forecasts to the National Sales Manager.
• Prospect relentlessly for new end‑user and distributor accounts through cold calls, cold visits, and referrals — showing up where the business gets won.

• Run a consistent, high‑volume weekly cadence of face‑to‑face customer and distributor visits across your territory, including regular overnight travel.
• Make daily outbound calls to schedule visits, follow up on open conversations, and stay top of mind with active accounts.
• Meet or exceed weekly field activity targets — visits, calls, and new accounts contacted.

• Lead every conversation with curiosity — understand the customer's application and pain points before recommending a solution.
• Use a structured discovery process to qualify opportunities quickly and document key details: application, current solution, timeline, decision authority, and competitive landscape.
• Present recommendations in person and deploy product samples strategically, with clear success criteria and personal follow‑through to close.

• Manage every opportunity independently in Salesforce, from first contact through close — no partner runs your pipeline for you.
• Log new opportunities the same day a qualifying conversation happens, and keep stage, activity, and next steps current at all times.

• Partner with the National Sales Manager on territory priorities and flag strategic or cross‑territory leads the same day they arise.
• Coordinate with distributor partners on shared accounts, and follow Forza's pricing guidance, escalating exceptions through the proper channel.

• A hunter's mentality. You're energized by prospecting and new business development, not just managing what's already…