Digital Business Data Analyst; Sales & Marketing Data Insights

Digital Business Data Analyst (Sales & Marketing Data Insights)

Key Highlights:
Transform how we use sales and inventory data from our food trailer Point-of-Sale (POS) system and provide actionable insights that drive sales and customer engagement.

Guha Infotech Ltd specializes in delivering advanced technology solutions. We are looking for a Digital Business Analyst to help transform how we use sales and inventory data from our food trailer POS system. You will leverage your International Business Management background to interpret data, design and run digital marketing campaigns, and provide actionable insights.

• Extract and analyse data from the food trailer POS system: sales, stock levels, item-by-item performance, and transaction trends.
• Build and maintain dashboards and business intelligence reports to track key performance indicators (KPIs) such as sales volume, customer segments, and inventory turnover.
• Use business analysis techniques to develop insights on customer behaviour, product profitability, and demand forecasting.
• Design data-driven marketing strategies (digital and offline) to acquire new customers and increase repeat business.
• Conduct market research and competitor analysis to inform promotional campaigns and pricing strategies.
• Provide recommendations to management on menu optimisation, stock ordering, and pricing based on data.
• Develop business cases for new initiatives (e.g., seasonal menus, promotional offers) supported by data insights.
• Document analysis methods, sales forecasts, and marketing plans.
• Collaborate with operations staff, marketing, and finance to implement data-led changes.

• Degree in International Business Management, Business Analytics, Marketing, or a similar field (or equivalent experience).
• Strong analytical skills – experience interpreting sales, inventory, and customer data.
• Experience in business analysis or data analysis roles.
• Understanding of digital marketing principles and customer acquisition strategies.
• Good problem-solving, presentation, and communication skills.
• Proficiency in data tools (Excel, Power BI etc.) or willingness to learn.

• Experience working in a retail, food-service, or POS-driven business.
• Experience with forecasting, demand planning, or stock optimisation.
• Experience in cloud / BI tools.

• A chance to significantly impact business growth using data and digital strategy.
• Professional development and opportunities to build ownership of analytics projects.
• A supportive, collaborative working environment in a fast-moving company.
• Sponsorship is available if required.

Join a team dedicated to driving success through cutting-edge innovation.