Senior Product Manager

A little bit about us…

Pion is the award‑winning platform where audience verification, data ownership, and marketing reach converge. We help 3,500+ brands—including the world’s biggest retailers—build lasting loyalty across 10 consumer groups in 100+ territories. Whether it’s through Student Beans, Beans , or our YMS events, we enable growth without compromise. At Pion, you’ll help us build a smarter, more transparent future for global commerce.

Life at Pion Where People Thrive

At Pion, we’re driven by big ideas and bold thinkers.

Our purpose is clear:
We make it possible to reward those who shape our world, from Students to Healthcare workers and more. That mission demands diverse perspectives and a culture where everyone belongs.

Our people power everything we do from innovation to collaboration. We’re here to break down barriers and build a space where everyone can grow, learn, and thrive—because affordability starts with empowered people.

Check out our SHARP values to find out more about our culture.

Research shows that while men apply to jobs when they meet 60% of the requirements, women and those in underrepresented groups tend to only apply when they tick every box. We don’t think you should have to tick every box. We value your uniqueness, and it goes without saying that all applications are welcome, even if you don’t think you fit the criteria.

About the role

As a result of our incredible success and growth, we are looking for a Senior Product Manager, Product‑Led Growth to join us. This is a single‑owner remit for our self‑serve revenue line: acquisition, activation, retention and monetisation for the long tail of brands that sit below our enterprise business. It comes with a cross‑functional squad, an executive mandate and a multi‑year growth target, and the model, roadmap and scorecard are yours to build.

Responsibilities Include

• Own the product‑led growth revenue number end to end, from first touch through to activation and ongoing monetisation, and build the model and weekly scorecard that the business runs on.
• Rebuild the self‑serve funnel into a single journey, collapsing the handoffs between our website, sign‑up, payment and onboarding so brands can get live without manual intervention.
• Lift activation across our long‑tail brands, using funnel and cohort analysis to find where they stall and running the experiments that fix it.
• Own monetisation: pricing and packaging, licence mix, price testing and the levers that move average revenue per brand.
• Lead a cross‑functional squad and work in the commercial seam with Business Development, Sales, Rev Ops, Data and Finance, bringing recommendations rather than questions.

Requirements

A little bit about you…

• You have personally owned a revenue or growth number rather than contributed to one, and you can talk through the model behind it and what you did to move it.
• You have run a product‑led or self‑serve motion end to end, including monetisation, not acquisition or onboarding in isolation.
• Funnel and cohort analytics sit in your own hands. You build the model, find the drop‑off and size the opportunity yourself rather than waiting on a data request.
• You lead from day one: setting the roadmap, prioritising on impact, cutting scope to ship value sooner and taking the squad with you.
• You are comfortable on the commercial side of the business, holding your ground on pricing and priorities with senior stakeholders and escalating early with a recommendation attached.
• Nice to have: marketplace or two‑sided platform experience, SMB and long‑tail cost‑to‑serve, app‑marketplace distribution such as Shopify, affiliate or commission‑based economics, and using AI in your day to day beyond meeting summaries.

Benefits

Life at Pion.

Let’s take a look at a few…