Retail Digital Marketing Lead

Retail Digital Marketing Lead

Head Office (Coventry)|Full Time (37.5 hours/week)|Permanent|£40K

Are you a forward-thinking digital marketer ready to make your mark at the heart of a values-led, community-focused organisation? Heart of England Co-operative Society is on the lookout for a Retail Digital Marketing Lead to drive our digital brand presence across food and funeral services. If you’re data-driven, strategically minded, and excited about emerging tech and AI, this could be your perfect next step.

In this pivotal role, you will:

• Develop and lead an always-on digital marketing strategy across social media, email, websites, and a soon-to-launch mobile app

• Drive engaging, personalised content that reflects our brand values—community, value, charity, ESG, and diversity

• Shape our CRM strategy across the full customer lifecycle: acquisition, engagement, loyalty, and advocacy

• Optimise digital campaign performance through analytics, segmentation, and A/B testing

• Champion innovations in AI and emerging tools to enhance marketing efficiency and creativity

• Support our mission to be the leading community retailer by promoting programmes like Helping Hearts and Pennies

• Collaborate with internal teams and third-party agencies to deliver targeted campaigns that increase footfall, average basket value, and brand loyalty

• Manage our digital coordinator/apprentice and marketing budget

You will be:

• A highly organised, strategic thinker with a creative spark

• Passionate about digital marketing trends, tech, and AI-powered innovation

• Comfortable in a fast-paced, multi-priority environment

• A confident communicator and team player who thrives on collaboration

• Results-focused, with a strong track record of digital campaign delivery

You will have:

• 5+ years of experience in digital marketing or CRM (ideally in retail)

• Proven expertise in Meta Business Suite, Google Analytics, and content tools

• Experience developing paid/organic campaigns targeting local demographics

• A strong understanding of customer journeys and multichannel engagement

• A degree (or equivalent experience) in digital media, marketing, or a related field

• Experience coaching or managing others and supporting professional growth

• Colleague Discount 10% plus double discount on 4-weekly pay weekend in our food stores

• Pension scheme 3.3% employer contribution

• 30 days holiday (incl bank holidays) rising with length of service

• FAB furniture discount of 15%

• Enhanced maternity pay

• Enhanced redundancy pay

• Discounts and savings platform – My Staff Shop

• Wagestream

• EAP with GP Access – referrals, prescription service, GP consultations, phone and in-person counselling

• Refer A Friend Scheme

• Long Service Award

• Support for eye care

• Financial and Wellbeing support from:
  Co-op Credit Union, Grocery Aid

• Life Insurance 2 x salary

• Health Assured Bereavement Support

• Health Assured Wellbeing Services, including My Healthy Advantage mobile app

• ZGP
  24 Service providing video and phone consultations, open referrals and prescription service

• Crisis 24 – Worldwide security and health information service

• Terminal illness support