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Technical Application Engineer

Job in Coventry, West Midlands, CV1, England, UK
Listing for: TQR
Full Time position
Listed on 2026-07-20
Job specializations:
  • Engineering
    Sales Engineer, Systems Engineer
Salary/Wage Range or Industry Benchmark: 45000 GBP Yearly GBP 45000.00 YEAR
Job Description & How to Apply Below
We are working with a leading manufacturer of industrial motor control and energy-saving solutions. The organisation designs and produces advanced electrical engineering products used across global industrial and commercial markets, with a strong focus on innovation, efficiency, and reliability. The business has a long-standing heritage in motor control technology and is recognised for its expertise in soft starter systems and motor protection solutions.

It continues to invest in product development and engineering excellence to support customers in improving performance, reducing downtime and increasing energy efficiency. This is an opportunity to join a forward-thinking, collaborative engineering environment where technical expertise and customer-focused problem solving are highly valued. Responsibilities Technical Support & Application Engineering Provide pre-sales and post-sales technical support for motor control products, including soft starters, motor control, and motor protection solutions Review customer applications and specifications, recommending appropriate technical solutions Support customers, distributors, and sales teams with product selection, commissioning guidance, troubleshooting, and application advice Respond to technical enquiries promptly and professionally, ensuring high levels of customer service Deliver technical training to customers, distributors, and internal teams Sales & Business Development Support Work closely with sales teams to support new business development opportunities Provide technical input during customer meetings, presentations, and specification activities Support development of OEMs, key accounts, consultants, and end-user relationships across international markets Assist with technical proposals, quotations, and project submissions Communicate technical and commercial benefits of products to both technical and non-technical audiences Product & Market Intelligence Monitor industry trends, competitor activity, and market developments Gather and share customer feedback to support business growth and strategy Contribute to product development and enhancement business cases Represent customer needs and future market requirements internally Product Management & Marketing Support Support the creation and review of technical documentation, application guides, case studies, and product literature Provide technical input for marketing materials, website content, product launches, and campaigns Ensure technical accuracy across all customer-facing documentation Collaboration & Continuous Improvement Work collaboratively across departments to ensure a strong customer experience Maintain accurate records of technical activity, opportunities, and customer interactions in CRM systems Attend exhibitions, conferences, and customer events as required Travel domestically and internationally (primarily within EMEA) when needed Contribute ideas to improve products, processes, and market positioning Experience & Requirements Essential HNC, HND, Degree or equivalent in Electrical Engineering, Electronic Engineering, or related discipline Experience in industrial automation, motor control, drives, motor protection or similar electrical engineering sector Strong understanding of electrical systems and industrial applications Ability to interpret technical specifications, schematics and customer requirements Excellent communication skills (verbal and written) Strong presentation and customer-facing ability Self-motivated with strong organisation and time management skills Proficient in Microsoft Office and CRM systems Willingness to travel internationally as required

Desirable Experience with low-voltage motor control equipment such as soft starters, VFDs, MCCs, or protection systems Experience in an international technical support or sales environment Knowledge of IEC, NEMA, or relevant industrial standards Experience delivering technical training or presentations Understanding of OEM, distributor, and end-user sales channels Personal Attributes Customer-focused with a proactive, solution-oriented mindset Strong analytical and problem-solving skills Commercial awareness with ability to balance technical and business needs Able to work independently and as part of a team Committed to continuous learning and professional development Key Success Measures Timely and effective response to technical enquiries Contribution to sales pipeline conversion through technical support Customer satisfaction and support performance Quality and effectiveness of technical training delivery Accuracy of application recommendations Contribution to product development and continuous improvement initiatives Applicants must have the right to work in the UK.

We are unable to offer visa sponsorship If you are interested or have the relevant experience and are currently looking for a new challenge then please submit an up to date CV by clicking the apply button. By applying for this position, you confirm that…
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