Showrunner​/Executive Producer

The Soul Group is a leading creator business platform positioned at the heart of the creator economy. Our original videos, animations, and editorial stories inspire audiences in 21 languages
, across 60 platforms and 20 websites
.

Together with our network of talented creators
, we reach over 5 billion followers and generate more than 100 billion monthly views on social media.

As a global powerhouse in digital media, we drive viral success for creators and brands worldwide through a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We're the creators behind global phenomena such as 5-Minute Crafts and Bright Side
.

We're a dynamic, remote-first global team, fostering award-winning creativity, a no-red-tape approach, and great vibes!

We are looking for a senior Show runner / Executive Producer to lead the creative vision and development of original You Tube entertainment shows for a globally recognized beauty brand.

The ambition is to create original, recurring entertainment formats that feel native to You Tube, engage audiences beyond the brand's existing community, and encourage viewers to return for every episode.

In this role, you will take full ownership of the creative vision, show concepts, and format development, making key decisions about what gets produced, how it is executed, and when it is ready for delivery. You will have final creative sign-off before content is presented to the brand.

You will lead and direct an established external production agency, providing creative briefs, reviewing concepts, scripts, casting, visual direction, and edits, and ensuring every production meets the agreed creative standards.

You will also use You Tube performance data, audience insights, and your understanding of creator culture to develop engaging formats, refine existing shows, and balance entertainment value with brand objectives.

A strong background in You Tube entertainment, recurring show formats, and creative leadership is essential. Experience in gaming, creator culture, and youth entertainment is highly desirable, while experience in beauty, fashion, or lifestyle is an advantage but not a requirement.

• At least 8 years of experience in entertainment content, including 3-4 years as a Show runner, Executive Producer, Head of Development, or equivalent senior creative role focused on You Tube
• Proven experience creating, developing, or leading at least one recurring You Tube entertainment show with significant audience reach and measurable results
• Strong understanding of You Tube formats, content packaging, audience retention, performance analytics, storytelling, and creator culture
• Demonstrated ability to develop original show concepts, recurring formats, episode structures, and long-term content strategies
• Experience leading and directing external production agencies, studios, or creative teams, with final responsibility for creative decisions and quality
• Hands-on experience overseeing creative development, including treatments, scripts, casting, visual direction, editing, and final content approval
• Strong creative and editorial judgment, with the ability to critically assess concepts, provide actionable feedback, and improve content based on audience insights
• Experience developing brand-funded or brand-partnered entertainment that integrates brand objectives naturally without compromising entertainment value
• Ability to analyze You Tube performance metrics, including audience retention, engagement, and channel growth, and use these insights to refine or develop formats
• Confidence collaborating with senior brand stakeholders, presenting creative concepts, and defending strategic and editorial decisions
• Strong understanding of…