Retail Digital Marketing Lead

Retail Digital Marketing Lead

Head Office (Coventry) | Full Time (37.5 hours/week) | Permanent | Circa £40K

Are you a forward-thinking digital marketer ready to make your mark at the heart of a values-led, community-focused organisation? Heart of England Co-operative Society is on the lookout for a Retail Digital Marketing Lead to drive our digital brand presence across food and funeral services. If you're data-driven, strategically minded, and excited about emerging tech and AI, this could be your perfect next step.

In this pivotal role, you will:

• Develop and lead an always-on digital marketing strategy across social media, email, websites, and a soon-to-launch mobile app
• Drive engaging, personalised content that reflects our brand values-community, value, charity, ESG, and diversity
• Shape our CRM strategy across the full customer lifecycle: acquisition, engagement, loyalty, and advocacy
• Optimise digital campaign performance through analytics, segmentation, and A/B testing
• Champion innovations in AI and emerging tools to enhance marketing efficiency and creativity
• Support our mission to be the leading community retailer by promoting programmes like Helping Hearts and Pennies
• Collaborate with internal teams and third-party agencies to deliver targeted campaigns that increase footfall, ...