General Manager West Midlands

General Manager - Coventry, West Midlands

At JD Gyms, we don’t just run gyms, we build vibrant communities.

We’re looking for a passionate, energetic General Manager to lead from the front, inspire their team, and create the best fitness experience.

This is your opportunity to take full ownership of a stylish, high-performing gym, blending leadership, commercial strategy, and member engagement into one rewarding role.

You will have the autonomy to shape the gym's success, create a positive and motivating environment, and make a significant impact on both staff and members.

• Lead, coach, and develop a high-performing team of managers, coaches, and assistants.
• Be a visible, inspiring presence on the gym floor—engaging with members and driving retention.
• Ensure operational excellence across health & safety, cleanliness, and compliance.
• Drive membership growth through local marketing, outreach, and community events.
• Monitor financial performance and deliver against key business targets.

• Proven leadership experience in fitness, leisure, or hospitality.
• Strong commercial acumen and a track record of growing revenue.
• Passion for health and fitness, with a hands‑on approach to member engagement.
• Experience managing teams and driving performance.
• Ideally, previous experience as a Fitness Manager, Duty Manager, or GM in a high‑volume setting.

• Competitive salary (£30,000–£35,000 + opportunity to increase your earnings through a performance‑related bonus of up to 5.5% of annual salary, paid quarterly)
• Free JD Gyms membership
• JD Group staff discounts
• Private health care (role / location dependent)
• Company pension scheme
• Wellbeing support & employee discount programme
• On‑site parking and staff social events

As General Manager, you’ll be the heartbeat of your club, leading by example, energising your team, and making every member feel like they belong.

You’ll have the autonomy to shape your gym’s success and the opportunity to grow within one of the UK’s fastest‑growing fitness brands.

Apply now and take the lead at JD Gyms.